SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
OUR NEW PLANTS RANGE
Discover the magic of nature with our new plants range. Our fascinating fern and stimulating sycamore have been designed to support your little one’s visual development, whilst making many moments in your day together that bit easier.
Expertly designed alongside our Orthoptist Laura and printed on the highest quality, organic sensory essentials for you all to enjoy.
By around 2 months old, babies will be able to see bold reds and greens. By around 5 months old, yellow and blue should be visible. Babies can’t detect pastel colours until around 9 months old.
I’ve bought a set of Etta Loves muslins and a pram bumper for our new grandson. He’s now 5 weeks old. My daughter has just sent me this message “These have been such a hit. He was so calm this eve, the first time he has just chilled in the Moses basket whilst we had dinner”. I’ve noticed that our little one loves looking at the patterns when he’s in the pram too. Thank you Etta Loves for such lovely inspiring and calming products.
I bought the Muslim as a gift and am so pleased with it. I am a teacher of the visually impaired and recommend products like this to the families I work with and often see great results.
My 9 month old daughter is mesmerised by this beautiful teether. She loves looking at the colours and pattern and it has the added bonus of the teething ring which she likes biting at the moment as she’s teething. Great product!
My 4 week old is mesmerised by these. Got one as a gift from a friend and immediately bought more for myself and friends that are pregnant!
Lovely product and fast postage!
Beautiful patterns and quality, so thrilled with them.
I have this strip in my little 5 week old’s Moses basket. She absolutely loves it! And I can see her enjoying it. Everyone always asks about it when they come visit and are fully impressed. Great and speedy service as I’m in Ireland.
I got the 2pack large muslins and have one I use on the play mat for tummy time and the other is hanging in front of her car seat. She loves them
We ordered the Etta loved products for our 4 month old granddaughter Eliza. She has other playmates but this is her favorite! The colors and design keep her interest and add smiles each time she plays on it! Thank you for a reasonably priced option!
Not only are these super soft and very lovely muslins to have around the house – they genuinely work as sensory engagement for the baby. Our baby is two weeks old and has been loving each of the designs ever since we introduced them. He is calm and absorbed and I can’t recommend them high enough. Functional, practical and pretty – what more can you ask from a muslin?
Bought these as a gift for my daughter, she was delighted with them. Baby is imminent so haven’t used yet
A beautiful pattern and very high quality.
My newborn was totally fascinated by the sensory strip as soon as I put it inside her pram. She’s now 8 weeks and still loves it!
Super soft muslins. Perfect for being against a new babies skin and he loves staring at the patterns. Would highly recommend.
Always my go to present for a newborn. I have bought 4 or 5 of them. So soft and designs are beautiful!