SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
OUR NEW DRAWING COLLECTION
Our first collection to launch in super soft 100% organic cotton, the Drawing range has been inspired by Etta (age 4) and her love of art!
The Eyes print was actually taken from one of her many drawings, then Laura our orthoptist added in the science through the scales and spacing to make it magically mesmerising.
Baby loves it, absolutely mesmerised!
These are beautifully designed and excellent quality. Bought as a gift for my granddaughter due very soon.
Our little boy loves this sensory strip, he’s mesmerised by it and we move it from Moses basket to play mat and back again easily with the ties. Can’t wait to turn it over for the colour side in a month!
These muslins are perfect for general use but also to help with sensory play...double whammy! Plus they’ve been washed a few times already and are still lovely and soft, our two month old loves them! The packaging is lovely too, we’ll be buying more as gifts in the future!
I've bought so many of these muslins now for friends who've recently had a baby and they've all loved them! Not only is a muslin always handy with a baby, they all say that their babies have been transfixed and love looking at the black and white pattern. Just a great concept and I'll be buying more of these to gift for sure - highly recommend!
These muslins are by far the best I have ever bought. Beautiful soft, thick material and gorgeous prints.
I bought one of these for my own son when he was 3 weeks old. He absolutely loves it - he’s mesmerised!! I have since bought two more as gifts and I will continue to buy as gifts for people with newborn. Whilst this is brilliant for babies and I’m sure helps their development. It is also brilliant for parents - you will be given some time to enjoy a hot cup of tea!! Don’t hesitate in purchasing - we don’t go anywhere without this!!
Bought the sensory strip for my daughter and she loves it, we have it in the pram and it seems to keep her really calm, great buy.
My little boy loves these Muslins!! He enjoys looking at them during tummy time, nappy changes, car rides, pram trips...you name it! They are also usually around to help wipe up a mess! I’ve washed them several times and the colours stay good and the material is still like new. I’ve even bought a set for my friend who recently had a baby!
My 6 week old loves the sensory strip and looks at it in the pram when he's not sleeping. Really happy with the purchase.
These amazing Muslins have been a life saver with a newborn, they are practical but also a great way to help baby focus and concentrate. My daughter loves the patterns and stares are them for ages, this is really helpful when feeding to keep her attention if out of the house. They are also the softest muslins and we have many to compare them to, they wash really well and don’t loose their shape.
I’ve bought several set for friends that have had babies as they are just one of those must have items.
My son was about 6 weeks when this came back in stock & I snapped one up right away after reading rave reviews. It truly does have some sort of dazzling magical power over babies - my son will lay quietly in his buggy or crib & stare at it like he’s in a trance. He even started babbling & cooing away to this before anything else, so now we make sure it’s always close by.
Such a great tool for early learning & development. Can’t recommend it highly enough!
ANIMALS WASHCLOTH - for newborn to 4 month old babies
These muslins are gorgeously soft with great patterns on them. Cant wait to see how baby reacts to them! I have not had the opportunity to use them, but I have washed this in preparation for baby's arrival per the instructions & it washed great, so have no concerns that it will survive a lot more!
This is an amazing product that we plan to use in the travel bassinet. Cant wait to see baby exploring & being mesmerised. Particularly loved this design because baby's nickname has been Peanut & will probably stay Peanut, so the characters suit! I have washed this in preparation for baby's arrival per the instructions & it washed great, so have no concerns that it will survive a couple more!