THE SCIENCE

Because vision is the least developed sense at birth, babies have to learn how to see. And it's only by using their eyes that their critical eye-brain connections develop, enabling them to make sense of the world around them.

At birth babies are attracted to high contrast, large scale patterns because their retina is not fully developed and their brain has not learnt how to interpret signals from their eyes. But as the weeks and months go by your baby's vision will improve steadily and the world will become clearer and reveal itself in all its glorious technicolour.

Everyday life provides a great mix of stimulation for a baby to allow their senses to develop, however using products that have been designed to be visually attractive to a young infant are ideal to stimulate visual interest - helping the connections form between their eye and their brain.

 
 
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