SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
Because vision is the least developed sense at birth, babies have to learn how to see. And it's only by using their eyes that their critical eye-brain connections develop, enabling them to make sense of the world around them.
At birth babies are attracted to high contrast, large scale patterns because their retina is not fully developed and their brain has not learnt how to interpret signals from their eyes. But as the weeks and months go by your baby's vision will improve steadily and the world will become clearer and reveal itself in all its glorious technicolour.
Everyday life provides a great mix of stimulation for a baby to allow their senses to develop, however using products that have been designed to be visually attractive to a young infant are ideal to stimulate visual interest - helping the connections form between their eye and their brain.
By around 2 months old, babies will be able to see bold reds and greens. By around 5 months old, yellow and blue should be visible. Babies can’t detect pastel colours until around 9 months old.
Bought this as a gift for my nephew - his mummy loves it, especially the beautiful print. Gorgeous product and so lovely to support an independent business.
Ordered the Muslins and Blanket stunning items can’t wait to see if our baby love them as much as me 👶🏻🎀
Great customer service from Jen 👍🏻🌟
I ordered the comforter after being gifted the starfish muslin which is the softest muslin I’ve ever felt. Hoping that baby will take to it and it will help him settle for sleeps- he certainly likes playing with it! Lovely quality.
Our baby isn’t due until August but our order was packaged nicely and shipped very quickly (especially under the current circumstances). The muslins and wash cloth look great quality and I can’t wait to use them!
Lovely product - can't wait to use it when my baby arrives!
I adore it , its beautiful, arrived packaged beautifully and with care. Initially i am going to use it for a black and white treasure basket for my Grand daughter due to arrive in July. It will also be used as a wash cloth later and im sure we wil enjoy using the gorgeous little wash cloth.Thank you so much.
Really good quality product. I’m amazed at how my baby is totally fascinated by the prints. Really pleased with how he engages with it. Thank you!
We have the muslins which have always been a hit so I'm certain Ottie will love this. She's just working out how to get the ring (and everything else) into her mouth!
My Granddaughter loves them & they’re good quality & soft.
I first bought Etta Loves muslins for my son in 2018, they are not only magic the quality is better than any other brand purchased back then. My son still sleeps with them today. I’m expecting in early July and I just had to have more. I’m also really excited about all the new products you are launching. You do amazing work! Thank you x
Lovely items.... very soft & the patterns are very vivid - perfect for a baby to focus on!
ZEBRA KNITTED BLANKET - for 0 to 4 month old babies
We are just waiting for our little one to arrive, they are due anytime now! Your gorgeous muslins arrived so speedily; they are beautifully soft and the designs are so detailed. My husband and I can't wait to use them and we love their duel purpose. Thank you so much for producing such a unique and stimulating product! We LOVE Etta Loves!!
Delighted with the gorgeous muslin cloths. The black and white prints are perfect for stimulating my 5 week old grandson. Thank you for a lovely product.
Being a 4 x mum and now a grandma I appreciate the value of good quality muslin squares. I’ve also come to realise the fascination with black and white images for the newborn - exercising their vision and their little world around them. To bring the two together is brilliant. A lovely product. A lovely gift
The quality of the product and the packaging made this a perfect little gift for my daughter and my first granddaughter, Florence.
These muslins are soft and the patterns are gorgeous, my newborn daughter stares at them in amazement for ages!
These were great and my little niece is only two weeks old and she loves to look at these !
With reading the science behind the pattern used I was excited to order this not only is the quality amazing it’s so soft washes great the pattern is beautiful and unisex for zebra print very on trend but also timeless my favourite blanket by far. Worth every penny spent. I would definitely recommend this brand/blanket to anyone.
I love these muslins! They are lovely quality and a great size. The best thing about them is how engaging they are for my daughter. I've used them while she is aged 4-8 weeks old and she loves looking at them. We use them for sensory play and in the pram/hanging from the playmat frame as something for her to look at. She's mesmerised by the patterns which have not only developed her vision (she now follows them with her eyes) but also she reaches out to grab them. I'd definitely recommend these and they would make a lovely gift.
Really speedy and efficient order and delivery, high quality and beautiful print - cannot wait to introduce baby to these and watch the little one develop visual skills
They are so pretty! I can’t wait to use them with our bump! All the black and white is loved by my hubby and son who are avid NUFC football fans. I just love the prints 💗💗💗
I purchased these gorgeous muslins for son & daughter in law while they were waiting for the arrival of their first baby. They were thrilled with them, as they wanted some more modern ones & these are perfect. Their precious daughter was born on Sunday morning 31st of May, so the muslins haven’t been used as yet. But I will report back on that. Your service was exceptional & speedy.
Thanks so much. P.S. lovely website 😊
I was so surprised at how interested my twins were in the muslins. They absolutely love them, I tuck them over the back of the sofa and the babies look at them when they are being winded or fed. I would highly recommend them to any new parents or if you are struggling for a gift form someone having a baby! I wish I had bought the other set too. I also ordered the playmat for the babies and they love that too!
Lovely soft fabric, definitely attracts her attention when moving. Another nana find.
Haven’t had my baba yet but love the look and the ordering / delivering process was quick and easy xx
Washes well, no colours came off. I bought a few type for new borns and 5+ months onwards. Baby hasnt yet arrived but generally satisfied. Delivery was delayed possibly due to covid-19.
This playmat is stylish and a welcome addition to our living room. It has helped with tummy time and easily foldable for a picnic trip to the park, such a versatile and gorgeous design - perfect backdrop for baby photo opportunities too!
My 5month old is simply dazzled by his comforter - any restlessness on the playmat is cut short when I place his comforter by him. The design is elegant and the colours playful and a lovely addition to my baby’s collection.
I absolutely adore Etta Loves, everything about it screams quality. The fabrics, the design, the packaging, the customer service is all first class. They make gorgeous gifts for new babies and all Mums love them. Will buy again and again and again
My little boy is 11 weeks old and whenever I get this muslin our for him his face lights up and he’s all smiles. I’d really recommend it.
Beautiful items ordered and supplied promptly . Carefully and attractively packaged thank you for your muslins/ blanket /facecloth and other newborn special items.
Having been introduced to your mesmerising muslins by my first granddaughter over 4 years ago, I always give a pack of these to whichever of my 6 nieces & nephews is currently having a baby. All the parents and, better still, their babies fall in love with them at first sight. Now I’m just waiting for an opportunity to give some to my next grandchild, whenever that may be.
I bought these for my 2nd child after using one of XL muslins for my daughter. I wish I’d found these sooner for her. My son loves them and they are definitely soothing and engaging for him. Softer than most as well so perfect for burping too.
We love this playmat, it’s fabulous!
Where to start, for babe is it padding so it’s comfortable and stimulates her. She lies on it happily and fully engaged in the pattern. Also tummy time is tear and tantrum free.
From my perspective you want the best for your baby. In lockdown a big fear for me is slow development due, this playmat is helping me to feel that I am supporting my baby’s development. I am able to eat something with both hands and love playing with her on the mat.
I like that I have a mat that is specifically for her that can be rolled up and taken to friends or family’s homes (once permitted), as it’s providing her with her safe space and also means if she is sick that their carpets aren’t ruined and I can just pop the mat in the wash.
We have the muslins too and these are now top of my list as gifts to welcome friends little ones into the world.
I have recommended this playmat to my new mummy friends. If you buy it, you will not be disappointed.
What a beautiful AND useful product! Very soft and high quality material, as well as beautiful and mesmerizing patterns (both parents and baby were immediately drawn into it!). Highly recommended product and wonderful customer service! Will definitely be ordering more in the future, for myself and as gifts for my expecting friends!
Purchased these for my daughter’s first baby after reading great reviews. Items arrived safely and are absolutely beautiful, great quality and price. Would definitely recommend and in fact may be purchasing more for a cousin whose baby is due in September. Thank you again for the very quick service too. Looking forward to trying these with my beautiful grandson who arrived safely two weeks ago.
Lovely quality and interesting design.
I wish it had a little more padding though, so you can use it on its own with the baby gym.
This way, I think you either put it over a soft carpet or you use it with a baby nest on top or a foam changing mat.