We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.
We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Find our more about the science that drives our brand HERE
Becoming a B Corp™ is a significant milestone in our journey, recognising our high standards of social and environmental performance, transparency and accountability.
The B Corp™ movement awards businesses who balance profit with planet, those of us who use business as a force for good, and being recognised as one of only 2,000 certified companies in the UK, makes us immensely proud.
Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect differences between more subtle shades until around 9 months old.
The magic of Christmas comes firmly from the love and care you pour into your family. So here are some of our thoughts on how to keep the guilt at bay and focus on the good stuff.
