BABY GIFT GUIDE UNDER £30
Babies don’t really need much - a full tummy, a cosy cuddle, a familiar voice. But when we do treat them, it’s lovely to choose something that truly supports their little world, and makes life easier for their parents too.
Our Gifts Under £30 are that perfect middle ground: beautifully designed, rooted in baby-vision science, and created to turn everyday moments into calmer, more connected ones. These are the gifts parents use again and again, because they work.
GRASP BALL
A gorgeous, tactile toy designed to support early motor skills. Its clever high-contrast pattern helps babies focus from birth, while the lightweight shape encourages them to reach, grasp and explore – laying the groundwork for all that future coordination.
Ideal for: sensory play, tummy time, first skills development.
HANGING SQUARES
A set of double-sided sensory squares that velcro securely onto prams, car seats, bouncers and play gyms – transforming everyday moments into tiny learning opportunities. Perfect for settling fussy babies on the go and giving parents a peaceful minute.
Ideal for: pram walks, car journeys, keeping baby engaged while you move.
PUZZLE BOARD
A gorgeous developmental toy that grows with your toddler. The high-contrast patterns help your baby focus, while older little ones begin to recognise shapes, practise hand–eye coordination and enjoy a first sense of achievement. It’s play with purpose, and it looks beautiful left out too.
Ideal for: 1st birthday and beyond, problem solving, fine motor skills, Montessori-style play.
SENSORY STRIPS
The ultimate “buy once, use constantly” gift. Stand it round the changing mat, wrap it around the buggy, or use it during tummy time on the floor for mesmerising focus and calm. Designed with expert research to give babies exactly the pattern and contrast they can see at each stage.
Ideal for: newborn routines, travel, nappy changes, gifting with meaning.
SENSORY MUSLINS
The gift every parent is secretly hoping for. Our muslins are beautifully soft, wonderfully absorbent, and designed with patterns that support visual development from birth. An XL is perfect for tummy time and swaddling; 3-packs make everyday feeds and spills feel calmer; 2-packs are the ideal grab-and-go gift with a design from each age range.
Ideal for: everyday essentials, calming baby, gifting something they’ll use daily.
Every piece under £30 is designed to fit seamlessly into real life – supporting development and giving parents a few more moments of calm. Thoughtful, beautiful and truly useful.
Shop the Under £30 collection here