{"title":"Baby Travel Essentials","description":"\u003cp\u003e\u003cspan\u003eIt's so easy to overpack for a baby. Our essentials work harder, so they earn their place in every suitcase. Muslins that become cot sheets, feeding covers and quick-dry towels. Playmats that make any beach, park or apartment a safe place to play. And because everything is designed with the precise science of infant vision, each piece keeps your baby calm and engaged whenever you're away from home.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"extra-large-starfish-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL STARFISH MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\n\u003cp\u003eThe Starfish print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Their gaze is first drawn to the bold outer edges, then as their sight develops, they begin to notice the finer details within - keeping them captivated as they grow.\u003c\/p\u003e\n\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't believe how much you'll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31929778692,"sku":"ELAN002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-starfish-muslin-for-newborn-to-4-month-old-babies-2652661.png?v=1771361423"},{"product_id":"plants-extra-large-dandelion-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL DANDELION MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\n\u003cp\u003eThe Dandelion print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Babies are first drawn to the bold bullseye shapes at the centre of each seed head, then as their sight develops, they begin to spot the subtle differences between the dandelions - keeping their focus and curiosity growing.\u003c\/p\u003e\n\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":4224322273308,"sku":"ELPL002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-dandelion-muslin-for-newborn-to-4-months-old-babies-9019958.png?v=1763727663"},{"product_id":"reversible-sensory-playmat","title":"ANIMAL PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Dalmatian side is calibrated for birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Leopard side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eScientific patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n\u003cli\u003eReversible - Dalmatian (birth to 4 months) \/ Leopard (5 months to around a year)\u003c\/li\u003e\n\u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n\u003cli\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n\u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSILVER winner at The Project Baby Awards 2026 - 'Best Playmat'\u003c\/p\u003e\n\u003cp\u003eAs featured in The Independent: \"Best baby playmat for development.\"\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":15571619446873,"sku":"ELAN006","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/animal-print-reversible-playmat-birth-to-12-months-7455203.jpg?v=1784204772"},{"product_id":"handy-pegs","title":"HANDY PEGS","description":"\u003cp\u003eThese versatile pegs can be used to attach our sensory strip more securely to the pram, or attach our sensory muslins to your babies pram or car seat for sensory magic and calm on the go.\u003c\/p\u003e\n\u003cp\u003ePack of 2 pegs.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/muslins\" title=\"clips for muslins pram\"\u003eBrowse our sensory muslins here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBe sure to never fully cover your baby in warm weather to avoid overheating. This product is not a toy.\u003c\/em\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31851817533529,"sku":"ELAC001","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/handy-pegs-3960734.jpg?v=1763727655"},{"product_id":"xl-fern-muslin-for-newborn-to-4-months-old-babies","title":"XL FERN MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\n\u003cp\u003eThe Fern print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Its gentle, self-repeating shapes - known as fractals - mirror those found in nature and are proven to have a calming effect on the brain. By stimulating the same alpha waves linked to relaxation, the pattern helps settle both baby and parent, encouraging a sense of quiet focus and ease. Oh and handily they look gorgeous too.\u003c\/p\u003e\n\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay calm and connected while you enjoy a peaceful moment too.\u003c\/p\u003e\n\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874621698247,"sku":"ELPL006","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1763727657"},{"product_id":"xl-sycamore-muslin-for-5-month-old-babies","title":"XL SYCAMORE MUSLIN","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874633068743,"sku":"ELPL007","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1763727653"},{"product_id":"plant-print-playmat-reversible-newborn-to-4-months-and-5-months","title":"PLANT PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Fern side is optimised for birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Sycamore side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eScience-designed patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n  \u003cli\u003eReversible - Fern (birth to 4 months) \/ Sycamore (5 months to around a year)\u003c\/li\u003e\n  \u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n  \u003cli\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n  \u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n  \u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874657906887,"sku":"ELPL008","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-playmat-reversible-newborn-to-4-months-and-5-months-1843965.png?v=1763727655"},{"product_id":"sensory-hanging-squares-for-babies-first-year","title":"SENSORY HANGING SQUARES  - birth to 12 months","description":"\u003cp\u003eThese clever squares hold babies' focus and keep them calm, whilst also helping them learn to see.\u003c\/p\u003e\n\u003cp\u003eOur set of three reversible sensory hanging squares give babies something genuinely worth looking at wherever they are - pram, car seat or play gym. Each square has a different pattern on each side, so as babies' vision develops over their first year, there's always something new to engage with. A mirror, crinkle and rattle add sound and reflection into the mix.\u003c\/p\u003e\n\u003cp\u003eAttach to your pram, car seat or play gym to keep little eyes engaged and learning wherever you are.\u003c\/p\u003e\n\u003cp\u003eEach set includes: 1 x Fern (front) + Sycamore (reverse) with gentle rattle | 1 x Chequers (front) + Illusion (reverse) with crinkle | 1 x Dalmatian (front) + Mirror (reverse) for reflection and fascination\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by visual experts\u003c\/li\u003e\n\u003cli\u003eReversible - 5 patterns + 1 mirror in the set, evolving as your baby grows\u003c\/li\u003e\n\u003cli\u003eAdjustable velcro loops attach securely to pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003eMirror, crinkle and rattle for multi-sensory engagement\u003c\/li\u003e\n\u003cli\u003eWinner GOLD Project Baby Awards for 'Best Newborn Toys'\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.9 av rating\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"etta loves on the go travel collection\" href=\"https:\/\/www.ettaloves.com\/collections\/travel\"\u003eDiscover more of our On-The-Go collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43561775333630,"sku":"ELTO001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/sensory-hanging-squares-birth-to-12-months-4071772.jpg?v=1784204771"},{"product_id":"sensory-strip-hanging-squares-and-xl-muslin-bundle-for-babies-first-year","title":"HAPPY PRAM RIDES BUNDLE - for babies' first year","description":"\u003cp\u003eA perfect on-the-go bundle featuring our sensory strip - perfect around the pram or stood up for tummy time at home - and our hanging squares, providing reversible sensory support (0-4 months and 5+ months) on the baby gym, car seat or pram.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBundle contains a sensory strip in either Animal, Plant or Keith Haring print and a hanging square 3-pack\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSee the Sensory Strip separately \u003ca title=\"etta loves sensory reversible playmats\" href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" data-mce-fragment=\"1\" target=\"_blank\"\u003ehere\u003c\/a\u003e and find our Hanging Squares \u003ca title=\"etta loves sensory hanging squares\" href=\"https:\/\/www.ettaloves.com\/products\/sensory-hanging-squares-for-babies-first-year\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT \/ ONE DESIGN","offer_id":43702727868670,"sku":"ELBN069","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT \/ ONE DESIGN","offer_id":43702727901438,"sku":"ELBN070","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"KEITH HARING PRINT \/ ONE DESIGN","offer_id":43702727934206,"sku":"ELBN071","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/happy-pram-rides-bundle-for-babies-first-year-6116454.png?v=1763727624"},{"product_id":"outdoor-reversible-playmat-from-birth","title":"OUTDOOR PLAYMAT - suitable from birth","description":"\u003cp\u003eScience on the go. Our outdoor playmat brings the visual magic of our sensory Fern print outside, indoor, wherever your day takes you.\u003c\/p\u003e\n\u003cp\u003ePadded for comfort with a waterproof base, it's ready for gardens, picnics, soft play and everything in between. The Fern print works from birth, supporting your baby's developing vision while keeping them genuinely engaged.\u003c\/p\u003e\n\u003cp\u003eRolls up into its own canvas bag with carry strap. Easy to grab, easy to go.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":54852758634873,"sku":"ELPL015","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/outdoor-playmat-suitable-from-birth-2051175.png?v=1763727556"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-0-4m","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - birth to 4 months","description":"\u003cp\u003eThis extra-large muslin brings together iconic Liberty design and the science of infant vision to support visual and cognitive development from your baby's earliest days.\u003c\/p\u003e\n\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing the classic Liberty design \u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - full of whimsical florals and dancing berries, designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully packaged and thoughtfully designed, it makes a stunning and useful gift for any new parent.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300685988217,"sku":"ELLB002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-6745405.png?v=1763727638"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to support your baby's growing visual and cognitive abilities through the second half of their first year.\u003c\/p\u003e\n\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/p\u003e\n\n\u003cp\u003eTimeless, practical and beautifully packaged - it makes a perfect gift for a new parent.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300733075833,"sku":"ELLB003","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-8214462.png?v=1763727544"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eUnlike any other playmat, the patterns actively encourage babies to lift their head, reach and move during tummy time, making them want to see more. Lightly padded for comfort, it rolls easily with a matching band for storage or on-the-go use.\u003c\/p\u003e\n\n\u003cp\u003eA standout gift for a baby shower or new arrival.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightly padded, rolls with matching storage band\u003c\/li\u003e\n  \u003cli\u003eMachine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300739334521,"sku":"ELLB006","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth-4218749.png?v=1773831074"},{"product_id":"muslin-starter-set","title":"MUSLIN ESSENTIALS SET - birth to 4 months","description":"\u003cp data-start=\"194\" data-end=\"296\"\u003eEverything you need to make everyday moments easier – from feeding to play to getting out and about.\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"653\"\u003eOur Muslin Essentials Set pairs a set of three of our scientifically designed \u003cstrong\u003esensory muslins \u003c\/strong\u003ewith a set of \u003cstrong\u003ehandy pegs\u003c\/strong\u003e, giving you instant versatility from birth.\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"653\"\u003eUse the pegs to transform your muslins into mesmerising moments - clipped to a pram, car seat or baby gym - then reach for them again for feeding, winding and comforting on the go.\u003c\/p\u003e\n\u003cp data-start=\"655\" data-end=\"865\"\u003eEach muslin has been thoughtfully created using the science of baby vision, captivating your little one’s developing eyes from birth while giving you the calm, confidence and practicality you need in those early months.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"882\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBecause when you’ve got the right essentials, everything just flows a little easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL","offer_id":56183582458233,"sku":"ELBN088","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT","offer_id":56183582491001,"sku":"ELBN089","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/muslin-starter-set-9482370.png?v=1763727558"},{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"ETTA LOVES x LIBERTY – Sensory Hanging Squares","description":"\u003cp\u003eReversible sensory squares designed to evolve with your baby's vision.\u003c\/p\u003e\n\n\u003cp\u003eDesigned with Liberty London, these hanging squares feature reimagined archive prints scaled for developing eyes. Each square is reversible - one side for birth to 4 months, one side for 5 months onwards - keeping babies engaged as their sight develops.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - graceful high-contrast florals for birth to 4 months\u003cbr\u003e\n\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e - flowing wildflowers in evolving colour for 5 months onwards\u003c\/p\u003e\n\n\u003cp\u003eSecure velcro attachments for prams, play gyms or car seats. Mirror, crinkle texture and gentle rattle for cause-and-effect discovery. Lightweight, padded, machine washable.\u003c\/p\u003e\n\n\u003cp\u003eLiberty beauty meets vision science. Pattern with purpose.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716675973497,"sku":"ELLB008","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-hanging-squares-4503111.jpg?v=1776498923"},{"product_id":"etta-loves-x-liberty-mono-outdoor-playmat","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months - providing something they can actually see for longer, calmer play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716846432633,"sku":"ELLB009","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1776498917"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT (Colourful)","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Wharfedale Meadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from around 5 months to a year. More engaged attention. Longer, calmer outdoor (or indoor) play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time inside or outside. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716857311609,"sku":"ELLB010","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1776498919"}],"url":"https:\/\/www.ettaloves.com\/collections\/baby-travel-essentials.oembed","provider":"Etta Loves","version":"1.0","type":"link"}