ETTA LOVES x KEITH HARING SENSORY STRIP - reversible newborn to 4 months / 5+ months


Our sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's stiking 'Baby' (newborn-4 month print) and 'Brazil" artwork (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's art has been expertly scaled and recolored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

Simply attach round the edge of your baby's pram for calm and developmental journeys, or stand it up in front of them during tummy time - as the pattern will encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they try to push up to make more sense of the print before them. Don't forget to flip to 'Brazil' as your baby reaches 5 months old.

Comes beautifully presented to make the perfect gift too.

Size: 90cm x 15cm with tie tags for secure attachment.

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier.

 Browse the full Etta Loves x Keith Haring collaboration here



Babies are born with the receptor cells to detect colour, but they are still immature

Customer Reviews

Based on 24 reviews
Jamie W
Well worth the money, a great idea and baby responds to it very well.

Could sit and watch my baby gaze at her sensory strip all day long! As a result of this we are considering a further purchase of the play mat!

Adrienne Burns
My little one loves it!

I got the sensory strip for my 7 week old and when it catches her eye she smiles and stares at it for ages. I use it in her carry cot but I think you likely need the pegs (I suggest 4) to keep it on as mine didn’t have places to tie it to. Also I peg it on the back of a chair and then she can look at it when in her bouncer, which she likes.

Dan Crowley
Great, but, need to add own velcro to attach to inside of cot

Our newborn loves the patterns, however, the ties are inadequate for affixing to inside our Cybex bassinet. We've fixed this by adding our own adhesive velcro strips, but this has been inconvenient and unreasonable, the item should come with adequate fittings for any bassinet.

Bethany Fox

The perfect item for our little boy to engage him and keep him occupied. It’s great for use in the pram or on the floor for a bit of tummy time. So far we’ve only used the black and white side (son is 8 weeks) but he seems to love it so far.


Our little one has started to notice this now, and the black and white does seem to attract her attention. We needed a peg to attach this securely as it was just a little too short to sit flush if we had the ends tied, but that would be my only criticism.