{"title":"SPRING SAVINGS","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEvery baby deserves patterns they can actually see. Whether you're discovering Etta Loves for the first time, gifting something truly special, or adding to your collection to support more moments across your day, our \u003cstrong\u003eSpring Savings\u003c\/strong\u003e event is our way of making that a little easier. \u003cstrong\u003eUp to 30%\u003c\/strong\u003e off a handpicked selection of our science-led bestsellers, for a short time only.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"3-sensory-muslin-squares-animal-print","title":"ANIMAL PRINT MUSLIN 3-PACK - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these are so much more.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature \u003cstrong\u003eZebra\u003c\/strong\u003e, \u003cstrong\u003eStarfish\u003c\/strong\u003e and \u003cstrong\u003eDalmatian\u003c\/strong\u003e patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging babies' developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe original Etta Loves muslin. When Jen (the founder) launched the animal print in 2016, it was the world's first sensory muslin, designed not just to be useful, but to support what babies can actually see.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Zebra, Starfish and Dalmatian patterns for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.97 average rating from customer reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":30116488516,"sku":"ELAN001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1763727663"},{"product_id":"plants-3-sensory-muslin-squares-ideal-for-0-4-month-old-babies","title":"PLANT PRINT 3-PACK MUSLINS - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these aren't.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature Fern, Dandelion and Tree Ring patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Fern, Dandelion and Tree Rings for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.91 average rating from verified reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWinner, Best New Baby Gift, Positive Birth Company Awards.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":4223536136220,"sku":"ELPL001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies-3669075.png?v=1763727671"},{"product_id":"reversible-sensory-playmat","title":"ANIMAL PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Dalmatian side is calibrated for birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Leopard side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eScientific patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n\u003cli\u003eReversible - Dalmatian (birth to 4 months) \/ Leopard (5 months to around a year)\u003c\/li\u003e\n\u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n\u003cli\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n\u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSILVER winner at The Project Baby Awards 2026 - 'Best Playmat'\u003c\/p\u003e\n\u003cp\u003eAs featured in The Independent: \"Best baby playmat for development.\"\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":15571619446873,"sku":"ELAN006","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/animal-print-reversible-playmat-birth-to-12-months-7455203.jpg?v=1784204772"},{"product_id":"animals-sensory-strip-reversible-0-to-4-months-and-5-months","title":"ANIMAL PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Dalmatian on one side for birth to 4 months, Leopard on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs seen in \u003cem\u003eVOGUE\u003c\/em\u003e 'Newborn Essentials'.\u003c\/p\u003e\n\n\u003cp\u003eThe Lullaby Trust recommends a clear cot for baby's first year to reduce the risk of SIDS. Please do not use this product as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31667309740121,"sku":"ELAN005","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-4313459.jpg?v=1771857220"},{"product_id":"animal-print-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ANIMAL PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003eTwo-pack of super-soft sensory muslin squares, one from each age range from our best selling animals collection.\u003c\/p\u003e\n\u003cp\u003eDalmatian has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst Blue Leopard introduces smaller scales and bold colours to support from 5 months to a year and beyond.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40558272905415,"sku":"ELAN015","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-2-pack-for-babies-first-year-7126454.png?v=1763727657"},{"product_id":"animal-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"ANIMAL PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stylish animal prints are sure to be loved by everyone.\u003c\/p\u003e\n\n\u003cp\u003eReversible Dalmatian (newborn to 4 months) and Blue Leopard (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e\n\n\u003cp\u003eAs seen in \u003cstrong\u003eVOGUE\u003c\/strong\u003e '3 Vogue editors share their newborn baby essentials'.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40566757523655,"sku":"ELAN017","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months-8503012.png?v=1763727653"},{"product_id":"plants-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874593976519,"sku":"ELPL011","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months-9429790.png?v=1763727654"},{"product_id":"xl-fern-muslin-for-newborn-to-4-months-old-babies","title":"XL FERN MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\n\u003cp\u003eThe Fern print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Its gentle, self-repeating shapes - known as fractals - mirror those found in nature and are proven to have a calming effect on the brain. By stimulating the same alpha waves linked to relaxation, the pattern helps settle both baby and parent, encouraging a sense of quiet focus and ease. Oh and handily they look gorgeous too.\u003c\/p\u003e\n\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay calm and connected while you enjoy a peaceful moment too.\u003c\/p\u003e\n\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874621698247,"sku":"ELPL006","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1763727657"},{"product_id":"xl-sycamore-muslin-for-5-month-old-babies","title":"XL SYCAMORE MUSLIN","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874633068743,"sku":"ELPL007","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1763727653"},{"product_id":"plant-print-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"PLANT PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eTwo-pack of mid-sized super-soft sensory muslin squares, one from each age range from our best selling plant print collection.\u003c\/p\u003e\n\u003cp\u003eThe Fern print has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst the colourful Sycamore print muslin introduces smaller scales and colour to support from 5 months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eWinner of \u003cstrong\u003eMade for Mums\u003c\/strong\u003e Bronze award for 'Everyday Parenting Essential'\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874675962055,"sku":"ELPL012","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/plant-print-muslin-2-pack-birth-to-12-months-4043406.jpg?v=1779481691"},{"product_id":"plants-sensory-strip-reversible-newborn-to-4-months-and-5-months","title":"PLANT PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Fern on one side for birth to 4 months, Sycamore on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cp\u003eWinner Made for Mums Silver Award, 'Game Changer Parenting Product'.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePlease note: The Lullaby Trust recommends a clear cot for baby's first year. Do not use as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40883505299655,"sku":"ELPL013","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-5750644.jpg?v=1771857287"},{"product_id":"outdoor-reversible-playmat-from-birth","title":"OUTDOOR PLAYMAT - suitable from birth","description":"\u003cp\u003eScience on the go. Our outdoor playmat brings the visual magic of our sensory Fern print outside, indoor, wherever your day takes you.\u003c\/p\u003e\n\u003cp\u003ePadded for comfort with a waterproof base, it's ready for gardens, picnics, soft play and everything in between. The Fern print works from birth, supporting your baby's developing vision while keeping them genuinely engaged.\u003c\/p\u003e\n\u003cp\u003eRolls up into its own canvas bag with carry strap. Easy to grab, easy to go.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":54852758634873,"sku":"ELPL015","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/outdoor-playmat-suitable-from-birth-2051175.png?v=1763727556"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-0-12m","title":"ETTA LOVES x LIBERTY – Sensory Muslin 2-Pack - birth to 12 months","description":"\u003cp\u003eThis exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to support visual and cognitive development from birth to around a year.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully practical for everyday use - whether over your shoulder for focused feeding and winding, or for sensory play anytime, anywhere.\u003c\/p\u003e\n\n\u003cp\u003eEach super-soft organic cotton muslin features a Liberty pattern reimagined through the eyes of a baby - thoughtfully scaled to meet your baby exactly where they are.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e features whimsical florals designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e depicts delicate wildflowers in bloom. Flowing forms and vibrant tones captivate babies as they begin to see more colour and detail in the world around them. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003ePresented in striking packaging - the perfect gift for a new parent or baby shower.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300570022265,"sku":"ELLB001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-liberty-lovers-set-8963953.png?v=1773831130"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-0-4m","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - birth to 4 months","description":"\u003cp\u003eThis extra-large muslin brings together iconic Liberty design and the science of infant vision to support visual and cognitive development from your baby's earliest days.\u003c\/p\u003e\n\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing the classic Liberty design \u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - full of whimsical florals and dancing berries, designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully packaged and thoughtfully designed, it makes a stunning and useful gift for any new parent.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300685988217,"sku":"ELLB002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-6745405.png?v=1763727638"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to support your baby's growing visual and cognitive abilities through the second half of their first year.\u003c\/p\u003e\n\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/p\u003e\n\n\u003cp\u003eTimeless, practical and beautifully packaged - it makes a perfect gift for a new parent.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300733075833,"sku":"ELLB003","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-8214462.png?v=1763727544"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eUnlike any other playmat, the patterns actively encourage babies to lift their head, reach and move during tummy time, making them want to see more. Lightly padded for comfort, it rolls easily with a matching band for storage or on-the-go use.\u003c\/p\u003e\n\n\u003cp\u003eA standout gift for a baby shower or new arrival.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightly padded, rolls with matching storage band\u003c\/li\u003e\n  \u003cli\u003eMachine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300739334521,"sku":"ELLB006","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth-4218749.png?v=1773831074"},{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Muslin Blanket - Reversible","description":"\u003cp\u003eThis reversible organic cotton 6-layer muslin blanket brings together iconic Liberty design and the science of infant vision to support your baby's visual and cognitive development through their first year and beyond.\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet cosy, it's a practical and beautiful blanket for the pram, car, cot or sofa - or for laying on to encourage tummy time. With reversible patterns that evolve with your baby's developing vision, it offers comfort, stimulation and timeless style in equal measure.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e is a whimsical floral in soft monochrome, designed to support and focus little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a blooming wildflower print, full of colour and detail to engage developing vision from 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully packaged, it also makes a thoughtful gift - a little piece of design history for modern family living.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300858478969,"sku":"ELLB004","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-7949365.png?v=1771857090"},{"product_id":"etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Grasp Ball - Suitable from birth","description":"\u003cp\u003eOne Liberty pattern, endless developmental play. Fairford Shadow in iconic black and white, scaled by our infant vision experts to captivate little eyes from birth.\u003c\/p\u003e\n\n\u003cp\u003eFrom early staring to batting, grasping, shaking and eventually throwing and chasing, this ball grows with your baby from day one through their whole first year and beyond. A gentle bell inside introduces cause and effect - 'when I move, something happens'.\u003c\/p\u003e\n\n\u003cp\u003eMade from organic cotton with a handy loop for pram, car seat or baby gym attachment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSuitable from birth\u003c\/li\u003e\n  \u003cli\u003eHidden bell for cause and effect learning\u003c\/li\u003e\n  \u003cli\u003eOrganic cotton with attachment loop\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300892918137,"sku":"ELLB007","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth-5605293.png?v=1763727546"},{"product_id":"etta-loves-x-liberty-mono-outdoor-playmat","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months - providing something they can actually see for longer, calmer play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716846432633,"sku":"ELLB009","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1776498917"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT (Colourful)","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Wharfedale Meadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from around 5 months to a year. More engaged attention. Longer, calmer outdoor (or indoor) play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time inside or outside. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716857311609,"sku":"ELLB010","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1776498919"}],"url":"https:\/\/www.ettaloves.com\/collections\/spring-savings.oembed","provider":"Etta Loves","version":"1.0","type":"link"}