Etta Loves | Spellbound by Science | What makes us magic
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Spellbound by science

Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.

We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulate them and complements their development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.