When I'm out and about I always have a stash of our products under the pram, and when I see a new mum or mum-to-be I'll approach them, give them a pressie and tell them that they're doing a great job. Sometimes it feels awkward but it always feels good.

That's because kindness is contagious. Even witnessing an act of kindness releases endorphins, improving our mood and making it more likely that we'll pay some kindness forward.

So to help pass on some kindness, a free washcloth will be being put into every order BUT I'm asking you to give it away, to pass it forward and give it to a new mum or mum-to-be as a little act of kindness.

Perhaps you already know them or perhaps you'll be brave and give it to someone you see walking the same streets with their pram, or in your local coffee shop, or even that mum sat next to you at baby class. Yes it might feel awkward for a moment, but I guarantee that you'll both feel amazing for it and you might even make a new friend.


The boring bit - no need to add a code, the washcloth will be included in your order but won't show up in checkout. Available until midnight on Monday 17th February.


"In a world where you can be anything, be kind"