SUPPORT FOR BABY, SUPPORT FOR YOU
We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.
We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Find our more about the science that drives our brand HERE
From play-time to bath-time, on-the-go to go-slow time, we've got all the scientific magic babies need, delivering wonder to tiny eyes and helping parents across their day.
Uniquely designed alongside experts to contribute to babies' visual and cognitive development, gift some Etta Loves magic and be the best gift-giver ever.
Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
These are honestly the only thing you need for a newborn… functional to wipe up spills, but keeps them entertained for hours during wake windows! Can’t stop staring and smiling at it. Great to tie over car head rest to keep them preoccupied during journeys too. Love them!
These guys are my go to for baby shower gifts and I’ve only had the best feedback on quality and how much the little’uns engage! Wonderfully packaged, great service and fab quality, I’ve bought numerous items from their store and they never disappoint.
My baby loves it. She cannot stop starring at it.
Sent for our new granddaughter, very pleased with the outcome.
Bigger than expected, this teether is super easy for my little one to hold. She seems to love the raised bubbles. Would recommend.