SPRING SENSORY PLAY IDEAS
Whether you’re indoors or out exploring nature, these ideas are designed to engage your baby’s senses and bring a touch of spring magic to everyday moments.
VISUAL MAGIC FOR BABY, SUPPORT FOR YOU
Our baby essentials are sensory sensations, providing the perfect support for babies' eyes and brains, contributing to early development.
We work with visual experts to ensure that our products are perfectly aligned to what your baby can see, and what they like to look at.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Find our more about the science that drives our brand HERE
PROUD TO BE A B CORP™
Becoming a B Corp™ is a significant milestone in our journey, recognising our high standards of social and environmental performance, transparency and accountability.
The B Corp™ movement awards businesses who balance profit with planet, those of us who use business as a force for good, and being recognised as one of only 2,000 certified companies in the UK, makes us immensely proud.
Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect differences between more subtle shades until around 9 months old.
A NUTRITIONIST'S TOP 5 TIPS FOR STARTING WEANING
We speak to nutritionalist Charlotte Stirling-Read about her top tips for starting weaning. One not to miss if your baby is approaching 6 months old.
TALES OF MOTHERHOOD - TALE ONE: EMILY + ALLEGRA
Welcome to Tales of Motherhood, honest chats with new parents about their experience of motherhood. First up is Emily and her baby girl Allegra.