These muslins are probably the single best item I purchased for my baby. She started to be mesmerised by these at around 1 month old and still loves playing with them at 4,5 months. Even when she was not yet interested in any toys, she loved staring at these and trying to touch them.
The prints are gorgeous, simple yet beautiful. I know buy them for my friends who are expecting :) Love!

I absolutely love all Etta loves products but this is my favourite. The blanket is the perfect size for a stroller or even for a cot and it is SO soft and light.

My baby loves it too, we use it all the time at home and my daughter plays with it every day. She likes to stare and grab it :)

Washes very well too. Great quality item.

Beautifully soft wash cloth, unlike the muslins I've bought elsewhere. I'm sure this will have many uses other than just in the bath!

Beautifully soft wash cloth, unlike the muslins I've bought elsewhere. I'm sure this will have many uses other than just in the bath!

Lovely mat which helps keep my son's attention during tummy time. I like that it's machine washable too.

We love our teething comforter and our muslins! They definitely calm my boy down and the teething ring keeps him nice and busy. They are so soft and stay soft after washing.
Jen was so quick to respond to emails when our first didn't arrive and she swiftly organised a replacement which arrived next day.
Thank you so much!!

I’m so glad I bought this, it’s super soft and so pretty. My baby loves the patterns!

Hi.... my daughter loves the muslins...and so does her baby! He’s 2 weeks old tomorrow and has already shown a lot of interest in the patterns!
They arrived promptly and nicely presented.... lovely quality... will be back for more!!
Thank you very much.... will of course be happy to recommend.x

We keep one upstairs, one downstairs and one in the changing bag to make sure we never leave home without one. My little one is 5 weeks old and already these have made bath time, tummy time and medicine time a lot easier. Not to mention I can now drink my coffee hot and put a load of washing on whilst the my little one is mesmerised by these patterns. The best bit about it is I know he is getting something out of these just as much as I am. Definitely my go to baby shower present for future mummy’s!

I've been eyeing up your products basically since i found out I was pregnant with my 2nd, raved about them to anybody who would listen talking about the science and then wallaaahhh a very good friend of mine has surprised me with a box of muslins! I'm so very looking forward to using them, and then purchasing more once the magic has been proved in my household 😊

I ordered a few bits from Etta Loves, including this set, as I am due in July. Everything dispatched very quickly and arrived super fast. The quality is phenomenal - really above and beyond what I expected especially for the price! The muslins are buttery soft and the wash clothes are ginormous. The sets would make fantastic gifts. Fab company - 10/10 recommend!

Really soft muslins, great size and perfect to pop down for tummy time! The high contrast patterns are really engaging and capture my little boys attention. Will definitely be purchasing the 5m+ pattern when he’s ready for it! Wish I’d found these with my first 🙂

The most incredible design along side the most magical effects I absolutely adore this print and so does my little girl we would be so lost without our Etta loves muslins , the material is second to none it’s the softest we have found around and the most perfect quality! With so many different uses you really can’t go wrong!

We got given these as a gift for our newborn son and I cannot recommend them highly enough! They have been a fantastic asset to our distraction and learning tools. Our son hated lying down, the car seat and the changing mat until we introduced these. He now lies on his playmat staring up at these for ages, they are a great distraction when changing him and also great to keep him occupied in the car. A must have!

I love this print it looks so cool in our pram! I get so many comments when we are out and about. My daughter Margot loves staring at the colours and it makes our car journeys much calmer too. I think I now most of Etta Loves designs, got my eye on the knitted blanket next!

I ordered this as it’s fair to say my son detests tummy time. Since the arrival of the mat he really focusses on the print and it takes his mind off the fact he’s on his tummy. He’s not on his tummy for hours on end but things are definitely improving slowly but surely! The mat itself is fantastic quality and is super portable so will be great for when we are away. Last but not least the customer service from Jen was absolutely brilliant. Thoroughly recommend this product and the company.

I love these Muslins! With all of the other muslins that I’ve bought previously, they feel rough after a few washes. These stay soft wash after wash, which I feel is important for babies delicate skin. Even without the science, I’d buy these for the design. I’d love to see a few more products within the range. Perhaps bedding? I’ve been looking for black and white cot sheets, but there’s not much out there.

I’m not sure who loves this mat more - me or my son Ayrton. I first bought the muslins as I was sceptical at first however when a design keeps your 4 week old entertained and mesmerised it’s hard to argue - especially when you need an extra hour to sleep in the morning!

The mat is much better in the flesh than online too - it’s super soft and padded PLUS you can take it away with you wherever you go. I travel a lot with my son so it’s super easy to just shove in your suitcase or in your overnight bag and use it where you go. He LOVES tummy time and also loves just lying on his back moving his head from side to side to soak in the design. I can’t recommend this enough and it’s well worth the money!

These muslins are beautifully packaged and wonderful quality, they make the perfect gift. I have repurchased many times for all new mum friends! Thank you for the great service!

This is the third Etta Loves muslin that I have bought. My children are 2 & 4 and I always have one to hand - from using as a comforter, to cleaning up mess, to protecting their legs in the summer sun, they have been my absolute favorite baby purchase from the beginning.
I bought this beautiful purple and green leopard print for my friends 4 month old - the material is softer than ever and I’m so jealous I have to give it away! Baby Esme is going to love her Christmas present :) thank you Jen x

I ordered this if I'm honest mainly because I wanted the set and was thinking that when baby number 2 eventually comes along it already waiting g for them but my 11 month old is absolutely in love with this.

Recently bought this blanket for my daughter (although I have definitely sneaked a snuggle with it!) it’s super soft and the pattern is just gorgeous! Not sure if it’s the science teacher in me but I just love all of the Etta loves products and the science behinds then! Fab idea! X

My 3 month old has loved this cloth at bath time from a few weeks old and seems to love it more and more every bath time!

She’s now grabbing at it in the bath all by herself and staring at it - smiling away!

Lovely soft fabric and has kept looking like new despite a lot of use and washing! Looks great in the bathroom too as an added bonus.
Would love it if there was a matching baby towel for cuddles after bath or swim times :D

Thanks for making such lovely products - from me and my happy little water baby.

I loved the design of this muslin so much I ordered it before I’d got pregnant with my second! It comes everywhere with me as not only does it keep my beautiful little girl fixated long enough to have a cuppa / run the hover round, it’s also the perfect size to cover us both so I’m able to discreetly feed her in public.

Ethan, my little boy loves these muslins. He plays peek-a-boo with them and sleeps with them as a comforter. They are super soft and wash really well. I love the cool black and white print and I’ve had lots of compliments.

I love these muslins and everything Jen does. I buy them for every mum whether they're going for the first or 3rd time - because distractions for babies are arguably even more key with older kids around demanding attention. They're just gorgeous, clever and stylish. Love love love.

This are by far the best I have ever used with 2 babies. So soft, great handy size and entertained all in one! My son is mesmerised and I get to eat meals with two hands!!!

I lusted after one of these Muslins before I was even pregnant. The gorgeous designs with their intelligent and scientific reason. My daughter has loved this from day dot- calming her while she explores and delights in what her eyes are exploring. To top it off it’s super soft, washes well, and is a fab size for every task. Make this a MUST on your baby list!

I bought this before my baby was born, loving the look of it and the science behind it. It is one of my best buys, amazing for tummy time, as a breastfeeding cover, a picnic blanket as we began weaning, folded over a few times as a snuggly cover in the pram, so many uses! I couldn’t be without it now, it comes everywhere with us! :)

I would 1000% recommend this to any parent, the perfect size to be used for everything imaginable. Swaddles, summer blanket, feeding cover and even for playing - my daughter loves to play peekaboo with it when she’s in the pram and we have lots of fun using it to hide objects under. They don’t stop being useful when they stop being babies and although my little one is over 1 now, she is still fascinated by the pattern.

Brought this as part of a homemade baby hamper for a friend and was really impressed by the vivid colours and soft feel. Packaging looks great too. Will definitely buy more in the future.

I bought this for my friend for a gift when she had her first baby. She loved it and used it all the time. I’m pregnant with my second one and cannot wait to get one for myself! I love that it’s practical, stylish and supports baby’s development. What more can you ask for?!

I buy these for every new mum! I had them with my son and I ended up buying everything on the website at the time. Love them, so soft and really keeps their attention. I love the science! Jen is really on to something here :)

These set of muslins are so soft and they wash really well. They are my 3 month old daughters favourite muslins as holding one of them helps her to fall asleep.

After reading so many positive reviews these muslins were top of my list when my sister-in-law asked me what she should get for my new baby. I’m so glad too as not only are the beautiful quality and super soft but my daughter gets really excited when she sees them, particularly the tree trunk print which I have hung next to her changing mat. As soon as I lay her down she starts kicking her legs and smiling (I’m pretty sure it may have even been the recipient of her first smile!) I’d definitely recommend to any new parents.

It has quickly become an essential piece of my little ones bedtime and naptime routine. The comforter is working so well that I bought another one. It is simply gorgeous, so soft and tactile as well. Well worth buying for any little people.

Bought this muslin after buying a set of 3 as loved then so much. Well, this is now my daughter’s absolute favourite. In fact at 20 months she still has it every night in bed to snuggle up to. It provides her the ultimate comfort being so super soft and the pattern is so gorgeous, we have had so many compliments.
Baby no.2 on the way now and I don’t plan to buy Muslims from anywhere else!