Baby Sensory | Products Spellbound by science | Etta Loves
Left Continue shopping
Your Order

You have no items in your cart

UK CHRISTMAS POSTAL DEADLINES: STANDARD 12TH DEC / FIRST CLASS 16TH DEC / DPD NEXT DAY 19TH DEC

SPELLBOUND BY SCIENCE

Our products are unique in the world as they are designed with precise science to support babies’ visual and cognitive development. The results are magical for you and your baby.

We work with an orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex to ensure that the scales, shapes, colours and patterns on our products are aligned with what your baby can see and what they like to look at. This stimulates them and complements their eye and brain development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.

SENSORY HACKS

Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.

From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.

Babies don't just see in black and white. In fact, at birth babies will be able to see bold reds and greens, and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
SMALL BUSINESS GIFT GUIDE FOR MUMS - UNDER £50

SMALL BUSINESS GIFT GUIDE FOR MUMS - UNDER £50

We've picked some of our favourite things, from amazing small businesses, that we want under the tree this year.
Read more
OUR BABY GIFT GUIDE - UNDER £50

OUR BABY GIFT GUIDE - UNDER £50

Some of our baby favourites to treat the tiny human in your life.
Read more
HACKS TO GET THE MOST OUT OF OUR CLEVER PRODUCTS

HACKS TO GET THE MOST OUT OF OUR CLEVER PRODUCTS

Clever hacks for Etta Loves products
Read more