SPELLBOUND BY SCIENCE
Our products are unique in the world as they are designed with precise science to support babies’ visual and cognitive development. The results are magical for you and your baby.
We work with an orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex to ensure that the scales, shapes, colours and patterns on our products are aligned with what your baby can see and what they like to look at. This stimulates them and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.
From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.
Babies don't just see in black and white. In fact, at birth some babies will be able to see bold reds and greens, and by around 3-4 months old yellow and blue should be visible. Babies can’t detect more subtle shades until around 9 months old.
Bought the large fern muslin for a dear friend and her baby is mesmerised by it
These products are so worth the money. Gorgeously packaged and high quality, they are the perfect gift to give (and receive!). My baby absolutely loved her muslin and watched and studied it intently for months. So much so, I’ve just bought a set for my cousin’s baby and it’s become my go to baby gift for baby showers and arrivals.
ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months
Lovely soft fabric with wooden ring, will be perfect for when my little one starts teething.
Seeing my granddaughter interact with her muslin is just magical. She loves the design and it’s given her mummy some much needed quiet time too. Highly recommended
I already have some of these sensory muslins and my son loves them. I bought these as a gift for a friend’s new baby - and she was thrilled with them.
Bought as a gift - recipient loved it. Great quality baby items and fabulous service.
A really great teether and sensory toy in one, lots of uses, my little boy loves it. Very speedy delivery. Great quality products and service all round.
This product is absolutely amazing my little boy loves it . Perfect for in his pram and on a play mat. We currently using the black and white and can’t wait to change over to colour and let my little boy explore them . Would recommend to every new mum , will definitely be placing another order
I bought two items for our new (and first) grandchild and it has been a great hit. Calming on the changing mat and stimulating during tummy time. Highly recommend.
Bought this for my 3 week old to keep her occupied in the pram and I honestly wouldn’t be without it now. She is mesmerised by it and loves to look at it in the pram, as well as during tummy time and nappy changes. She used to cry during changes but is calmer and loves to look at the insert! Have recommended to all my parent friends and am very regularly asked where it’s from. Beautiful and great quality too.
With a degree of scepticism I bought this - my daughter loved them, you can really see her engaging and being interested in a way she isn’t with other things. I have bought a second one and one as a gift for an expectant friend. Just magic!
These muslins are of such attractive good quality with a generous size perfect for draping to give visual stimulation and comfort to my grandson
I bought these muslins for my grandson and he loves looking at the pattern plus the feel of the muslins
The order was dispatched quickly with good communication thank you
I brought this sensory strip for a friend and she absolutely loved it and unbeknown to be she has been looking on your page and nearly brought one!! Brilliant gift idea and not too expensive