Baby Sensory | Scientific Baby Essentials | Etta Loves
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BECAUSE LOOKING
IS LEARNING

DISCOVER THE COLLECTION

SHOP OUR ARTIST COLLABS

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PATTERNS BABIES CAN ACTUALLY SEE

A baby's eyes and brain develop faster in the first year than at any other time.

By working with vision experts, we know exactly what babies can see, and how to keep them looking and learning through that vital first year.

Our baby essentials and toys are designed to captivate curious eyes from the earliest stares.

SHOP Birth to 4 months here >

DISCOVER the science here >

★★★★★
"The only thing you need for a newborn!
Functional to wipe up spills, but keeps them entertained for hours during wake windows! They can’t stop staring & smiling at it."
Nancy
★★★★★
“Amazing quality and style plus they keep your baby mesmerised and contented. Have been very useful hanging on the back of the seat in the car on long journeys, the baby watches the pattern until they fall into a deep slumber"
Coco
★★★★★
“I bought 2 of these for gifts for a friend and family member, they appreciated them so much. One used them straight away and said they captivated their newborn for hours, I love that and the science behind them. My new go-to gift for new babies.”
Katie
★★★★★
“My little one loves the patterns and they've been a great distraction for nappy changes.”
Nicola
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WHAT TO DO DURING NEWBORN WAKE WINDOWS (0-3 months)

What should you do during newborn wake windows? Discover simple, gentle activities that support your baby’s developing vision in the first 3 months.

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WHAT CAN BABIES ACTUALLY SEE? - Etta Loves

WHAT CAN BABIES ACTUALLY SEE?

Our expert guide to what babies see, and how you can gently support their developing vision from day one.

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When Liberty's archive meets Etta Loves’ science, something magical happens. We spoke to Pere, Liberty designer, about the process of reimagining two prints from Liberty’s archive for the next generation.

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