Baby Sensory | Scientific Baby Essentials | Etta Loves
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SUPPORT FOR BABY, SUPPORT FOR YOU

We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.

We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood. 

Find our more about the science that drives our brand HERE

PROUD TO BE A B CORP™

Becoming a B Corp™ is a significant milestone in our journey, recognising our high standards of social and environmental performance, transparency and accountability.

The B Corp™ movement awards businesses who balance profit with planet, those of us who use business as a force for good, and being recognised as one of only 2,000 certified companies in the UK, makes us immensely proud.

Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect differences between more subtle shades until around 9 months old.
WE'RE A B CORP!

WE'RE A B CORP!

Becoming a B Corp is a significant milestone in our journey, recognising our high standards of social and environmental performance, transparency and accountability
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THE LITTLE MEERKAT BABY BIRTH TYPE

THE LITTLE MEERKAT BABY BIRTH TYPE

Does your baby hate the car seat, have to be held all the time and is tricky to breastfeed because they pull away and are very sucky / snacky? Then read on.
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UNDERSTANDING HOW BIRTH AFFECTS YOUR BABY  - FIRST UP, THE C SECTION 'LITTLE FROG'

UNDERSTANDING HOW BIRTH AFFECTS YOUR BABY - FIRST UP, THE C SECTION 'LITTLE FROG'

An introduction into our new blog series with Osteopath Christian Bates, learning more about the different Baby BirthType's and what they mean for your baby
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