SUPPORT FOR BABY, SUPPORT FOR YOU
We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.
We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Find our more about the science that drives our brand HERE
GIVE MAGIC THIS CHRISTMAS
From play-time to bath-time, on-the-go to go-slow time, we've got all the scientific magic you need, delivering wonder to tiny eyes and helping parents across their day.
Uniquely designed alongside experts to contribute to babies' visual and cognitive development, gift some Etta Loves magic this Christmas and be the best gift-giver ever.
Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
Quick postage and lovely item, keeps my baby mesmerised!
Bought for a friend, they look great.
Bigger than expected, this teether is super easy for my little one to hold. She seems to love the raised bubbles. Would recommend.
Hello, I always use Etta Loves for Staff baby presents, every time I get such good feedback about how useful and wonderful the products are when they arrive.
Thank you for making mummies lives a little bit easier.
Great quality, quick delivery
The second lot we’ve ordered as our son didn’t want to give them up when his little sister was born! They wash really well and have become so soft over time.
Bought as a gift which was really well received
We bought this as a present and saw the fascination in the 2-week-old baby's eyes! It's amazing.
New Mum and baby boy loved the muslin
New Mum loved the useful clips
I bought your muslins for my grand-daughter and she was so engaged by them that I bought a gift set for my god-daughter’s new baby. She loves them too. Great quality, fast service and a real understanding of babies’ cognitive development. Would highly recommend.
Great idea and very useful.
I got these for my almost 3 month old and she really seems to like them. It keeps her entertained for a while. I usually hang them up on the car seat and use them during play time. Would recommend.
Can't wait to use them when bub arrives
Lovely products, can't wait to use them when our bub arrives!