SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
Because vision is the least developed sense at birth, babies have to learn how to see. And it's only by using their eyes that their critical eye-brain connections develop, enabling them to make sense of the world around them.
At birth babies are attracted to high contrast, large scale patterns because their retina is not fully developed and their brain has not learnt how to interpret signals from their eyes. But as the weeks and months go by your baby's vision will improve steadily and the world will become clearer and reveal itself in all its glorious technicolour.
Everyday life provides a great mix of stimulation for a baby to allow their senses to develop, however using products that have been designed to be visually attractive to a young infant are ideal to stimulate visual interest - helping the connections form between their eye and their brain.
By around 2 months old, babies will be able to see bold reds and greens. By around 5 months old, yellow and blue should be visible. Babies can’t detect pastel colours until around 9 months old.
Beautiful and as I soft! Thank you x
Great quality, beautiful muslins. Bought one for our baby and one as a gift, which works well as they arrive nicely wrapped and with little cards about them.
I bought this item for my 8 week old niece. Unfortunately due to the recent pandemic I have been unable to spend much time with her. But I can happily report than my sister has given the two thumbs up, 5 star review. It’s well made, soft and the child always seems to be smiling when playing on it in photos! Thanks Etta, you have one more happy customer!
Bought for my daughters baby due in August. She was very impressed with the quality and print design.
I was interested to see what the Etta Loves muslin cloths were all about, my baby is 10 days old now and I can honestly say he is mesmerised by them. When he focuses on them his body immediately goes into a state of calm and all his limbs relax, it’s fascinating to watch. I will be recommending them to all my friends with babies 😊
We absolutely love all the products we have purchased so far; all the gorgeous muslins large and small, the playmat and comforter and now today I am going to order a poster for over the changing unit which I already know will work so well in calming Molly 5 weeks who hates being changed!
Bought as a present for my newborn niece. They are a lovely quality, and the prints are great. The muslins have really worked to keep her gaze and keep her entertained whilst my sister plays with her toddler. I’m really impressed! Really quick delivery also even amongst COVID!
The print is gorgeous, quality superb, and above all, they keep my baby occupied.
Our baby loves this. The print is lovely and it is such a nice comforting toy.
Our baby really enjoys playing with her muslins. Love this brand.
What a great gift for a friend who is expecting. The fabric is super soft and the prints are lovely. Can't wait to see the reaction of my little one and my friends soon!
So soft and beautiful. Can’t wait to use them with my baby. My order was beautifully packed too!
Loved the bamboo material and the pattern of the face cloth. It is very well made and will last/entertain our new granddaughter for many months. Thank you
Purchased these ready for baby 2 after reading such great reviews and they have not disappointed. They are so soft and the designs are even better in person!
Love the prints and soft material!!!
Really beautiful design and a lovely material. These really are amazing, our little baby girl has been mesmerised by these from birth. I find them really helpful during changing where she gets a bit teary, we can get her to focus on the patterns and it calms her down. We also hang them over the side of her cot and she just gets lost staring at them. Very worthwhile purchase!
Fabulous products, granddaughter loves her muslins
Arrived beautifully packaged, I loved them and my daughter in law was thrilled with the design. Baby not due until early September, so I will post an update once the little one is reacting to them. My son has inherited my poor eye sight so I’m hoping these muslins will stimulate baby to use those eyes from very early on. I can highly recommend and will definitely be purchasing more x
Beautiful soft muslins with gorgeous striking print, my 8 week old daughter loves staring at the patterns and cuddling them, so soft compared to most other material muslins I’ve tried with all my babies xx
Thank you! The new Mummy loved her special gift!
Easy! Quick, officiant and beautiful products.
Absolute life savers! The black and white print muslins are fantastic for my baby girl. They draw her attention and engages her but also give me some time to either grab a shower or pop some washing in the machine! Brilliant and more than worth the price.
We love the muslins. Our little boy has spent many moments captivated by the print. We were bought the first set as a gift but had to buy more! And I have just bought a set as a gift for friends.
They come in a nice box and packaged well too.
Perfect gift or treat for yourself.
The sensory muslins I purchased are fantastic! My baby boy loves them, he’s really fascinated by them and they seem to have a calming effect on him. Lovely light material and a great size to! I would highly recommend.
I cannot recommended these muslin highly enough. My little baby boy loves them. He instantly calms down when he looks at them and can spend up to 15 minutes (enough time to have a coffee) gazing at them! Such a great purchase, also have the play mat which he loves, it’s so good for tummy time!
Bought a second XL muslin as a gift for a friend as I love mine so much. It’s so soft and a perfect light cover for my baby during the hot nights. Would definitely recommend.
Loved this muslin, so soft, can't wait until the pram bumpers are back in stock.
These Muslins are honestly a life saver, my 6 week old loves them. We have one everywhere we go! He is mesmerised! Love the designs too, so lovely and I’ve had so many compliments from friends asking where they are from! Would definitely recommend Etta Loves Xx
These were bought as a present for my niece/nephew who will be arriving soon! They are so beautiful, my little boy absolutely loves his 5+ month old blanket and teether! They were loved by the new parents to be! 🤩
This has to be the best gift I’ve given to new parents, they’re not only gorgeous but to hear that a newborn has been “totally transfixed” by them is amazing. So many uses, during tummy time and feeding. They’re great, definitely my go-to gift from now on!
Great quality muslins and great to stimulate baby over the shoulder when feeding or over the side of the cot. My 6 week old loves it!
Very excited to receive these- look amazing and came really quickly- lovely quality too.
Thank you so much
I had my doubts about the claims of the black and white muslins, but our one month old grandson is mesmerised by them! Will certainly get the blue and black ones once he is 3 months old!
I love this blanket! I bought the muslin’s and my daughter loves them as soon as she sees the pattern she can’t stop starring at it, it also helps her to sleep. so I thought I’d try the blanket and she straight away Wanted to hold onto it.
It’s a lovely soft material and washes well the colour has also stayed and hasn’t started to fade. I can’t recommend this brand enough, it’s my go to for gifting my new mum friends. 😀
Absolutely love this brand (I NEVER leave reviews so it’s a testament to how much I love their stuff).
The patterns really engage my newborn.
The Muslins are also really soft, playmat is sturdy and I’m eagerly awaiting the soother.
Also outstanding customer service - had an issue with a delivery which was sorted out straight away with no fuss.
Will be keeping a look out for any new additions. I would think they also make lovely gifts!
Bought as a gift for a newborn baby and the new mum absolutely loves it. I shall buy another for the next expectant mum I know.
Bought the XL muslin as a gift for a baby shower. My friend really loved it. Such lovely patterns and packaged really nicely so ideal for a gift! Would definitely recommend. I'll be buying another for my next baby shower...!
My 3 month old is so obsessed with these muslins- they are now my go to gifts for friends having babies.
I’ve ordered a few bits now - muslins (3 pack and an XL), a comforter and the sensory strip. All are fantastic and our baby loves them all. The comforter is his favourite but they’re all loved! More to the point - I love using them as they look beautiful. Thank you
A baby shower gift - delighted mummy to be.