SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
ETTA LOVES X KEITH HARING
Discover the radiant joy of artist Keith Haring and introduce his iconic art to a new generation.
Expertly rescaled and coloured by our Orthoptist to deliver sensory magic for babies and something you'll adore looking at too.
By around 2 months old, babies will be able to see bold reds and greens. By around 5 months old, yellow and blue should be visible. Babies can’t detect pastel colours until around 9 months old.
Really couldn’t be happier with the product. The design is fantastic, and the muslins are so so soft. Definitely the best ones I own!
We love them and baby does too - he loves to look at them.
We were given the newborn to 4 months muslin cloths and comforters, the fabric is lovely and soft, the patterns are great. Looking forward to seeing how the babies respond to them.
We are expecting our rainbow baby and these muslins are absolutely wonderful. The quality is amazing and the prints are fab. I definitely will be getting some more as well as some of the bigger muslins too.
This has become my go-to gift for my expecting friends and family! It has helped them all soothe their babies and it’s an original, thoughful and useful gift!
I originally bought 2 muslins for my 6 week old granddaughter and she absolutely mesmerised by them, so went on to buy the strip & the book. The muslins are large, very soft & excellent quality. The bumper is gorgeous and the book is such a lovely story, never to young to start reading time together.
So pleased I stumbled across this site, and have recommended to my friend for her grandson.
After buying a few of the extra large muslins for my baby, these have become my go to gift for friends having babies. They’re so lovely and soft, wash well, and are so versatile - think makeshift playmat, blanket, swaddle, and of course bleeping baby entertained!
Our little boy absolutely loves these muslins, they’re great for draping over his play gym to create a mini sensory den! Keeps him entertained for much longer than usual so I’m able to get a few chores done whilst he plays. Would definitely recommend!
Love this muslin so much. So soft and a beautiful pattern. The "hacks" card is great for new parents. I sent it as a gift to a friend and she reported that it calmed her baby straight away. A brilliant gift for a new baby.
So not a baby in sight. 50 year old man always loved comforting muslin. Art fan so the Keith haring design made me jump for this product. Wonderful bright motif. Fantastic quality. Print spot on too. Would recommend. I will be using it on long journey. I love it well done.
Having had a tough newborn stage with our baby we bought these to give us just five minutes to get ourselves sorted. Our little one loves to stare at the patterns and can keep her occupied and smiling for a good while. These have been a godsend and they are stylish too.
My newborn loves the sensory muslins so much I can't wait to try out the strip in his pram and changing table.
Great little comforter for a new baby in a great print.
Great quality and wonderful prints that a baby will love. Super quick delivery too x
Perfect little card to frame or give to a little loved one