Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them.

Reversible 0-4 months and 5+ prints support your babies eye and brain development, whilst also encouraging them to use their back, neck and shoulder muscles as they trying to push up to make more sense of the print before them.

Enjoy a calmer, longer and more magical tummy time all round.