SPELLBOUND BY SCIENCE
Our products are unique in the world as they are designed with precise science to support babies’ visual and cognitive development. The results are magical for you and your baby.
We work with an orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex to ensure that the scales, shapes, colours and patterns on our products are aligned with what your baby can see and what they like to look at. This stimulates them and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.
From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.
Babies don't just see in black and white. In fact, at birth babies will be able to see bold reds and greens, and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
I almost missed the boat with this but bought the dandelion muslin for my baby just before she turned three months old. She is now almost four months and is still mesmerised by it. We drape it on all kinds of things so she can look at it, including in the car. A brilliant purchase. Highly recommend!
I really love this comforter, it’s the perfect size for tiny hands and I can’t wait for my son to grow to love it as he gets older and develops enough to appreciate the pattern
This blanket is well loved in our home, and always triggers conversation at baby group. It’s beautifully made and my son loves the gorgeous patterns
My baby loves these! They keep her attention and she will spend ages looking at them, especially when I am changing her I put one over the cushion and she is amazed by them! Wish I got them from
When she was a newborn.
When we had our babies, Muslin squares were quite frankly very boring… white, white and if you’re lucky a blue or a pink….
I spotted these beautifully different muslins on Etta and was drawn straight in, particularly when I read how babies vision is totally underestimated and how much they love bold patterns. I am so excited to give our Etta starfish Muslim to our son and daughter in law ready for baby due end of April..
Oh and the packaging is sublime
I had to log on and give a review after reading some of the negative comments about the uses, lack of, size, etc. I have bought everything from multiple sensory squares, muslins & play mat. I love the modern simplicity and all that is black and white. My original purchases were for my expectant daughter but since then, I have bought the sensory squares to use as dish towels, bar wipes and muslin blankets for my 2 year old Shih Tzu who just loves his own blanket and more importantly they match my home decor & style. Therefore, I don’t mind them laying around the house. I may order more to modify into dog bandanas and handkerchief bibs for my soon to be grandson. Beautiful & unique get me every time. I will always find a use for items I love.
Really lovely quality, we don’t leave the house without them! My 2/3 month old could stare at them for hours!
As a big Keith Haring fan, the reversible sensory strip was a perfect gift. Good quality product, well packaged, and delivered on schedule. What's not to love?!
I bought this for my friend’s newborn, it arrived quickly. I paid for the gift wrapping which was lovely. My friend said the blanket is lovely and soft, and that she put the baby on the blanket and he was in awe of the pattern! I’m going to buy one for my baby closer to her arrival date.
We bought this for our 6-week-old great grandson and he loves it. It really captures his attention and he gets very excited when he’s looking at it. He moves his arms and legs, smiles and tries to make noises. It was a great buy and I’ll be investing in more of these muslins.
My 7 week old nephew Rex was mesmerised by these Muslins - and my niece now lays them wherever she can so Rex can gaze at the shapes. So glad I bought them!
My newborn loves his sensory Muslins. Very nice quality and he’s mesmerised by them! Perfect for his awake time when I need five mins!
Great quality. Beautifully presented for giving as a gift. Speedy delivery.
Great sensory muslins and very good price. Lovely packaging and a lovely gift. My friend absolutely loved them and their baby loves them too. Such a great idea. Will definitely be buying more in the future.
Smells incredible as well!