My 11 week old daughter has absolutely loved this since the day she was born. Watching her eyes dart across the lines and soak it all in, with her focus improving day by day is beautiful. She is mesmerised by it. We take it everywhere, use it in the car/pram and it is great for tummy time. I have since bought for a friend and recommended it to many more. Worth every penny.

Thank you Etta Loves for yet another brilliant product for newborns. My little one has been mesmerised by your muslins and sensory strip since only a few weeks of age. I have since gifted and recommended your products to every new mum, a must have!

My 6 month old Grandson absolutely loves his teether, he has lots of Etta Loves products and we are very pleased with them all. Great quality, wash well too

I brought the handy pegs as an add on buy with a muslin. I use the pegs to secure my parasol to my pram! Great quality and price. So handy! 😊

My grandson absolutely loves these muslins. They really attract his attention & my daughter's so happy that I bought them for him. Highly recommended!

Perfect for newborns practical and sensory

We bought the gift set with money people had given us and I am so glad we did. The sensory strip and muslins are a life saver, they keep our little girl occupied and stimulated whether she is in her pram or on her play mat. I’d definitely recommend this set

These little pegs are amazing, I bought them to go with the animal prints gift set. I use the sensory strip in the pram and in the day bed, then the muslin goes everywhere with us. The pegs work with the sensory strip and muslins, I may have to order some more. If you are buying either the sensory strip or the muslins, you should add these to your basket too.

I sent this XL muslin and a comforter to a friend who had just had her 2nd baby. I wanted to send something functional but also luxurious as she already had a lot of stuff from baby no1. Wow, this did not disappoint. She said she couldn't believe how soft the fabric is and the muslin is absolutely huge, which is great as she can use it on the floor once baby is a bit older. Thank you Etta Loves!

PLANT PRINT 3-PACK MUSLINS - for newborn to 4 month old babies

Bought these for our new baby granddaughter Etta Mae and she absolutely loves them too !!

We love these muslins, they’re so soft, colourful and a great size. Not only are they good for baby spills (we are dealing with lots of spit up…), but they’re lovely light blankets too when when we’re out and about and need some shade for baby. He also loves it when we wave the muslins over his head, shrieking with delight at the colours and feel of it.

We bought these muslins together with the handy clips which have been so useful, would 100% recommend buying those as well!

ETTA LOVES x KEITH HARING 2-PACK MUSLIN SQUARES - for 0 to 4 months & 5+ month old babies

ZEBRA COMFORTER - for newborn to 4 month babies

This is a lovely playmat that is used on a daily basis. The design really does captivate my baby's attention and it provides a bit of cushion so that she is comfy on the floor. Essentially, this mat does what it's supposed to do. We've also washed this mat in the washing machine and colours appear not to be leaking so the black and white side has retain its true colours without having any impact by the multi-colour on the flip side