SPELLBOUND BY SCIENCE
Our products are unique in the world as they are designed with precise science to support babies’ visual and cognitive development. The results are magical for you and your baby.
We work with an orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex to ensure that the scales, shapes, colours and patterns on our products are aligned with what your baby can see and what they like to look at. This stimulates them and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.
From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.
Babies don't just see in black and white. In fact, at birth babies will be able to see bold reds and greens, and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
A great playmat for 0 to 4 months and 5 months +! Soft cotton and bold colours idea for little eyes!
Animal Print Muslin Pack was much appreciated as a present not only for the sensory effect but also how useful they are. Good quality and size very useful.
This was a gift so I asked the mum what she thought and she said: “Stylish, easy to wash, don’t come out of the wash crinkly like some other muslins do, and baby absolutely loves them - it’s like she’s hypnotised.” Five stars!
I love these new squares, easy to hang onto whatever suits, in the car, onto car seat or Playmat / gym.
I’m very pleased with my purchase! And baby seems to like it too :)
It was just what my daughter-in-law wanted, so thanks
Arrived on due date. The beautiful bundle was delivered easily!
These super soft muslins will be just the job!
I loved Etta Loves for my baby and now I love gifting it to other little ones. The sensory strip is the perfect gift as it’s so versatile, supporting tummy time or providing stimulation in the pram or Moses basket. I love that it’s reversible so you can use it at different stages in your baby’s development, making it a sustainable gift. It’s such great quality that you’ll be able to hand in down too!
Stunning yet practical
Bought for 2mth old. She loves looking at them especially when in her car seat, helped make a 2 hr car journey much more bearable. Easy to order and quick delivery
Great quality muslins - I love the sensory side of things & hope my nephew will love them too!
I loved that it wasn’t specific to a mum/dad/grandparent etc - a beautiful viewpoint from a baby to their caregiver. The graphics were lovely and fitted well with the Etta Loves colour palate.
Beautifully packaged and felt like a lovely gift to give. Will buy again.
My son was mesmerised the first time we popped these little squares on his play gym, he spent 15 minutes smiling and cooing at them. They have kept him calm and happy in his car seat too. Best baby purchase so far.
Love this product, works amazingly!