SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
OUR NEW DRAWING COLLECTION
Our first collection to launch in super soft 100% organic cotton, the Drawing range has been inspired by Etta (age 4) and her love of art!
The Eyes print was actually taken from one of her many drawings, then Laura our orthoptist added in the science through the scales and spacing to make it magically mesmerising.
I purchased the large dandelion muslin whist awaiting the arrival of my newborn. She is currently 6 days old and already the muslin has been put to god use and is proving invaluable! It's fascinating to see her reaction to it being hung up close to her - her eyes are immediately drawn to it and on a number of occasions it's distracted her from a case of the grizzles and left her contented and peaceful. Will definitely be ordering another an recommending to other mamas!
XL STARFISH MUSLIN - for newborn to 4 months old babies
I bought these muslins for my wee one and he LOVES them! Since then I have purchased another 2 packs for my pregnant friends because these have honestly been one of my best baby purchases.
I always come back to Etta loves, their products are the most beautiful, thoughtful gift and I love the science behind them too. To top it all off, Jen is the loveliest lady and all round super mum. The best new baby present around
Bought a couple of these wash cloths for our 4 week old after a friend recommended the Etta loves products. Love using them at bathtime, not only do they look great but they're lovely and soft on baby's skin. Highly recommend!
Fab product! They arrived so quickly and beautifully packaged. My baby loves them as much as I do!
Our little boy loves looking at this during bath time and having it placed over him. A beautiful design
I packed the starfish muslin in my hospital bag & my one day old son was transfixed from the start. They are amazing. I have bought two packs of muslins for myself now, plus two sets as gifts, because they are so soft, magic for baby & look fab too ! I only wish I had had them for my first baby.
Baby loves it, absolutely mesmerised!
These are beautifully designed and excellent quality. Bought as a gift for my granddaughter due very soon.
Our little boy loves this sensory strip, he’s mesmerised by it and we move it from Moses basket to play mat and back again easily with the ties. Can’t wait to turn it over for the colour side in a month!
These muslins are perfect for general use but also to help with sensory play...double whammy! Plus they’ve been washed a few times already and are still lovely and soft, our two month old loves them! The packaging is lovely too, we’ll be buying more as gifts in the future!
I've bought so many of these muslins now for friends who've recently had a baby and they've all loved them! Not only is a muslin always handy with a baby, they all say that their babies have been transfixed and love looking at the black and white pattern. Just a great concept and I'll be buying more of these to gift for sure - highly recommend!
These muslins are by far the best I have ever bought. Beautiful soft, thick material and gorgeous prints.
I bought one of these for my own son when he was 3 weeks old. He absolutely loves it - he’s mesmerised!! I have since bought two more as gifts and I will continue to buy as gifts for people with newborn. Whilst this is brilliant for babies and I’m sure helps their development. It is also brilliant for parents - you will be given some time to enjoy a hot cup of tea!! Don’t hesitate in purchasing - we don’t go anywhere without this!!