SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colours in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
OUR NEW DRAWING COLLECTION
Our first collection to launch in super soft 100% organic cotton, the Drawing range has been inspired by Etta (age 4) and her love of art!
The Eyes print was actually taken from one of her many drawings, then Laura our orthoptist added in the science through the scales and spacing to make it magically mesmerising.
The comforters are all fabulous products, my daughter loves them. Very bright in colour and soft
We really needed more muslins for our second son as he was quite sicky after his feeds. Having googled muslins I came across Etta and loved the fact that it is an independent business and that the muslins would be good for our son's sensory development. They really do work! If I need a moment to help our first son, or just want to eat dinner with both hands, using one of the muslins or the sensory strip keeps our little one occupied long enough for us to do so. If our little one is upset, our eldest goes straight to get one of the muslins and hangs it in front of him to try to calm him down. These will now be one of my go-to presents for friends having babies. Thank you so much.
My little boy LOVES these! Our Health Visitor actually commented at his 3 week check up, saying how great his eyes were at following people around - and I think these have definitely helped with that! He loves staring at the patterns! The muslins are beautifully soft too and I love the little card that you get with them, suggesting ways to use them!
A must have purchase! :)
Delivery came quickly with no problem. Can’t wait to try this out once my little one arrives
Really impressed with the quality of these. It's like TV for baby too - she's fascinated by the patterns.
I felt bad that my 2 week old had nothing entertaining in her pram, she couldn't reach any toys hanging from the bar, and she has no interest in holding rattles etc yet. From the moment I put the sensory strip around the edge she was transfixed. Now 6 weeks old, it really helps distract her if she wakes when we are out, and she soon goes back to sleep, and if she doesn't she's entertained by it until we get home.
There’s little you can do to entertain a little one, this sensory strip captures my 2mo attention and keeps him entertained while in his bassinet, giving me back some precious time to spend on myself! He’s already started grabbing it!
A gorgeous muslin cloth and it was beautifully packaged. I would highly recommend. A lovely small company that I am happy to buy from.
I was on the fence about the play mat as I seemed to already have nearly everything from Etta Loves in my basket, including the animal print sensory strip and animal print muslin. Was this a bit of overkill? Absolutely not! My little one was fixated from the day we came home and had the comfort of the quilted mat at the same time which the muslin wouldn’t provide. He was lifting and holding his head during tummy time at just 3 days old. The quality is absolutely amazing and worth every penny. I either prop a small portion of the side up or add the sensory strip. I also love having a little rest on it! Excellent customer service, wonderful small business xox
I cannot get enough of our Etta Loves products, and neither can my little one! He’s been captivated by them since the day he was born. I love watching his little eyes as they lock on to this animal print design. The fabric of the strip is beautiful quality. These products stand out from the rest. Excellent customer service. Wonderful small business! xox
I cannot get enough of these patterns, and neither can my little one! He’s been captivated by them since the day he was born. I love watching his little eyes as they lock on to the beautiful designs. The material is so soft and beautiful. I love having them on display here, there and everywhere, and have had so many compliments. Excellent customer service. Excellent gifts. Wonderful small business! xox
Delighted with our beautiful leopard print muslins! Can't wait until baby arrives so we can put them to use!
This is now my second 3 packs of Muslins from Etta loves. I love that they look amazing, feel so soft and help keep my little one entertained.
My Etta loves collection keeps growing as I love them so much!
I was originally a little surprised by the higher price tag (it’s just a giant muslin, right?!) but as well as an adorable design, it’s great quality - it’s so soft, and thicker than your average muslin.
My then five/six week old loved lying staring at the muslin . Money well spent :)
Stunning design, high quality muslin - it made a perfect gift and I’ll definitely buy my baby one in a couple of months!