SUPPORTING FAMILIES IN THE HARDEST MOMENTS
OUR NICU DONATION PROGRAMME
Now in its third year, we've donated over 3,000 Love Heart muslins and bonding squares to over 40 NICU units across the UK - each one nominated by our customers and sent on their behalf to say thank you for the care they received.
Etta Loves exists to support parents and babies. And after hearing so many stories about how our products had calmed, soothed and comforted babies during difficult NICU stays, we wanted to do more.
So we asked five of our customers' children, babies who started their lives in NICU and are now thriving, to draw us a love heart. We rescaled their drawings, created a beautiful print from them, and designed it to provide the very best visual support for even the tiniest of babies. We call them our 'heartists'.
We worked with Christina Axton, Junior NICU Sister, to get every detail right, including the size of the muslins and bonding squares, designed to be just right for the tiniest of babies.
The Love Heart print is available to buy as a single muslin or a six-pack of bonding squares. Every purchase helps us keep the programme going.
To nominate a NICU unit, complete the form below. We review nominations quarterly and will be in touch when your nominated unit is due to receive their parcel.
“This amazing product offers a beautiful olive branch of hope, comfort and connection during a time of exceptional hardship.
These squares facilitate the very earliest seeds of bonding, through sensory experience of first touch and smell - the importance of which cannot be overstated for families at the most vulnerable time in their lives.”