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Our NICU donation programme is now in it's third year, and since launch we've donated 3,000 Love Heart muslins and bonding squares to over 40 NICU units -each one nominated by our customers and sent on their behalf to say thank you for the care and kindness they received during their stay.

Etta Loves exists to support parents and babies, through our scientifically sensory magic, and after receiving so many messages to say how much our products had calmed, soothed and comforted babies during difficult NICU and hospital stays, we wanted to do even more.

So with the help of our five 'heartists' - customer's children who started their lives in NICU and are now thriving - who drew these gorgeous love hearts, we rescaled their drawings and created this beautiful print to provide the best visual support for even the tiniest of babies.

As well as our monthly donation programme, the special print is available to purchase in both a single muslin and also a six-pack of bonding squares -here.

To nominate a NICU please complete the below form. We review nominations quarterly and will be in touch to let you know when your nominated unit will be receiving their parcel.

Jen & Etta x

“This amazing product offers a beautiful olive branch of hope, comfort and connection during a time of exceptional hardship.

These squares facilitate the very earliest seeds of bonding, through sensory experience of first touch and smell - the importance of which cannot be overstated for families at the most vulnerable time in their lives.”

Christina Axton, Junior NICU Sister.