THE BLOG

pregnancy lady wearing sporty top

PREGNANT WOMEN ARE ATHLETES

Why pregnant women are essentially extreme athletes..
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HOW HYPNOBIRTHING CAN HELP FOR ALL BIRTHS

HOW HYPNOBIRTHING CAN HELP FOR ALL BIRTHS

In this blog post, our friends at The Positive Birth Company explain how hypnobirthing can be beneficial for all births
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THE SURPRISING WAY YOUR BABY SEES THE WORLD

THE SURPRISING WAY YOUR BABY SEES THE WORLD

Discover how your baby really sees the world and the wonder of their developing vision.
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How to help your toddler adjust to your newborn

How not to piss off your toddler with a new baby

Practical advice on how to make the transition from only child to sibling a little less fraught.
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Becoming a NICU parent

Becoming a NICU parent

One families experience of becoming NICU parents and some very helpful ideas for if you or someone you know have a baby in a NICU.
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My elective c-section story - Etta Loves

My elective c-section

What to expect with a routine elective c-section - pre, during and post op.
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Talking to children about death

Talking to children about death

Practical and emotional advice about difficult conversations with children about the death of a loved one
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Keith Haring Baby Range

The radiant joy of Keith Haring - our latest collaboration

We delve deeper into the universal appeal of the artist and activist Keith Haring, our latest collaboration.
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Benefits of baby sign language

Baby signing - the benefits for you and your baby

Discover more about baby signing and the benefits for you and your baby
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what age should I start reading to my baby?

Why reading to your baby is so beneficial

Why reading to your baby is hugely important in their journey of speech, language and communication development, and why we wrote a book!
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What To Expect In The First 24 Hours With Your New Baby - Etta Loves

What To Expect In The First 24 Hours With Your New Baby

Paediatrician Dr Sarah Blackstock talks us through what happens in the first 24 hours with your baby to help us all feel more prepared.
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Why we're changing to organic cotton muslins from bamboo - Etta Loves

Why we're changing to organic cotton muslins from bamboo

As a brand we strive to be as sustainable as we possibly can so it's time for us to say goodbye to bamboo and hello to organic cotton.
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