Five Things That Actually Make Tummy Time Work

Tummy time doesn't have to be a battle. Here are five things that actually make it easier, for both of you.

WHY OUR PATTERNS ARE NOT RANDOM

Every pattern we make starts in the same place - with what your baby's developing eyes can actually see. Here's the story behind it.

SPRING SENSORY PLAY IDEAS

Spring is one of the richest sensory seasons there is. Here's how to help your baby experience all of it, without overcomplicating a thing.

WHAT TO DO DURING NEWBORN WAKE WINDOWS (0-3 months)

What should you do during newborn wake windows? Discover simple, gentle activities that support your baby’s developing vision in the first 3 months.

WHAT CAN BABIES ACTUALLY SEE?

Our expert guide to what babies see, and how you can gently support their developing vision from day one.

ETTA LOVES X LIBERTY : Meet The Designer

When Liberty's archive meets Etta Loves’ science, something magical happens. We spoke to Pere, Liberty designer, about the process of reimagining two prints from Liberty’s archive for the next gene...

THE STRIPED JUMPER THAT CHANGED MY LIFE

The jumper that's helped thousands of babies and parents - find out what drove me to start Etta Loves

WHAT YOU REALLY NEED FOR A NEWBORN

The truth is that you don’t need all the stuff, so let us help you cut through the noise and focus on the real list.

A NUTRITIONIST'S TOP 5 TIPS FOR STARTING WEANING

We speak to nutritionalist Charlotte Stirling-Read about her top tips for starting weaning. One not to miss if your baby is approaching 6 months old. 

THE MAGIC OF SENSORY PLAY

Written by Norland Nanny Prue Beeby, this blog reveals how sensory play is more than fun - it’s the joyful foundation of learning, bonding, and growth.