Etta Loves - Black and White Newborn Baby Muslin Square
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XL EYES MUSLIN - for newborn to 4 months old babies

23 reviews
£22.00 GBP

XL supersoft sensory muslin square in high contrast black and white eyes design, drawn by Etta herself (aged 5). Designed to the millimetre to support babies' cognitive and visual development between birth and around four months, babies love the bullseye design and perfectly scaled visual elements.

Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.

Designed with science

Our products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. We do this by working with our consultant Orthoptist and our scientific research partners at The Sussex Baby Lab.

This care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.

Read more about the incredible science of infant vision here

Better for the environment

Here at Etta Loves we're striving to make our products as sustainable as possible. It's why we use GOTS certified organic cotton, natural rubber, recycled polyester material and recycable packaging.

Find out more about our company values here.

We make your days easier

Being a new parent is hard, but we are here to provide some help across your day.

Etta Loves products are designed to perfectly support your baby and give you a well-deserved moment of calm and enough time to finish a hot drink, take a long shower, eat lunch with both hands or simply take in the wonder of your new baby.

Dimensions & Material

Pack includes 1 x Eyes design (designed by Etta, age 4) in XL 120cm x 120cm.

Made from: 100% GOTS Certified organic cotton.

Care Instructions

Wash at 30 degrees with light colours. Avoid washing with any items with velcro to avoid snagging.

Reshape whilst damp if required.

Do not tumble dry on high heat.

Shipping & Returns


Mainland UK Delivery

Standard shipping (3-5 working days) - £3.95

Fast shipping (2-3 working days) - £5.50

Next Working Day Delivery (for orders placed before midday) - £6.95

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit to shop our US website.

European customers

If your are in Europe please visit to shop our EU website.

For International delivery find out more here


Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on within 14 days of receiving your order.

For full Shipping & Returns details see here

Customer Reviews

Based on 23 reviews
Kim Walsh
eyes muslin

Lovely big muslin and super soft. Definitely recommend, I had the eyes pattern and it's a real hit

Jennifer Lodge
My go to new parent gift

Since receiving one of the lovely Etta Loves Muslins for my baby, and then going on to purchase some items myself, these are my go-to purchase for new baby gifts. Multi-use, soft, backed by science and so practical. Adding a note that I told the new mummy the 0-4months branded item will be so useful beyond four months, as I only managed to purchase it when baby was around 7 weeks old.

Rachel Barnes
I buy them for all of my new mum friends

I was bought this muslin as a gift from a friend and now I buy them for all of my mum to be friends! They are so so practical, stylish and entertaining for little ones. I use it all of the time - I wear them daily as scarves to mop up sick, drool, cover the little one from the sun and just giving him something interesting to look at/ play with!

XL muslin

Beautiful quality, gorgeous design and washes up so soft! Can’t wait to use this with my first bubba when they arrive any day now.

Amanda Cowan
XL Eyes Muslin

Grandson loves his new muslin, he can't stop looking at it. His mum loves it too, perfect as a cover when she's feeding him out and about.