Etta Loves x Keith Haring - Sensory Playmat - Reversible Design
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ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

27 reviews
£75.00 GBP

This product qualifies for FREE UK SHIPPING

Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them.

Featured in VANITY FAIR 'Tot style for the nursery and beyond'


Designed with science

Designed alongside our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year and make tummy time that bit easier all round.

One side is scaled and coloured for birth to around 4 months, then turn it over as your baby graduates to the 5+ month sensory pattern, with more challenging scales and high contrast colours.

Our products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. We do this by working with our consultant Orthoptist and our scientific research partners at The Sussex Baby Lab.

This care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.

Read more about the incredible science of infant vision here

Better for the environment

Here at Etta Loves we're striving to make our products as sustainable as possible. It's why we use GOTS certified organic cotton, natural rubber, recycled polyester material and recycable packaging.

Find out more about our company values here.

We make your days easier

Being a new parent is hard, but we are here to provide some help across your day.

Etta Loves products are designed to perfectly support your baby and give you a well-deserved moment of calm and enough time to finish a hot drink, take a long shower, eat lunch with both hands or simply take in the wonder of your new baby.

Dimensions & Material

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Recycled polyester padding

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Care Instructions

Machine washable to make your life easier.

Wash at 30 degrees and reshape if needed whilst damp.

Shipping & Returns


Mainland UK Delivery

Standard shipping (3-5 working days) - £3.95

Fast shipping (2-3 working days) - £5.50

Next Working Day Delivery (for orders placed before midday) - £6.95

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit to shop our US website.

European customers

If your are in Europe please visit to shop our EU website.

For International delivery find out more here


Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on within 14 days of receiving your order.

For full Shipping & Returns details see here

Customer Reviews

Based on 27 reviews
Matt Walter
We have one and are gifting more!

We were given the Keith Haring playmat by a friend for our new arrival. We (and, more importantly, the baby) loved it and we bought this one for a friend. We know another couple who are expecting and plan to get them one too.

Laura O
Such a lovely gift

Such a lovely and different gift to be able to give - the recipient was so happy!


Lovely mat. Good size and keeps baby interested. Delivered on time.

Great sensory mat from the early days

My little one loves it, we started with the muslins first and they fascinated him from week 1. The playmat is super for belly time and back time, he loves the contrasts and it's really good quality! Looking forward to trying out the other side in a few months time.

David Li
Very cool baby playmat

We love the colourful patterns on the playmat. Made in good quality too, easy to clean