ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months


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Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to see more of the print designed for them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

 Browse the full Etta Loves x Keith Haring collaboration here



Babies are born with the receptor cells to detect colour, but they are still immature

Customer Reviews

Based on 17 reviews

Love this playmat. Bought it after seeing a friends. It’s lightweight but a good thickness and easily foldable with a band to help pack it away neatly in the changing bag. So useful when going to visit friends and family. Love the design as well and would recommend as a special gift or a baby related treat to yourself!

Claire Lister
Excellent customer service

The products are fantastic and really looking forward to using them. Great communication!

Iain Ogilvie

ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

Kathy Morris
Time Will Tell!

Gifted the playmat (and 3 muslins) to our new grandson. He is just 2 weeks old, so a little too soon for tummy time and focusing just yet. But if he loves them as much as I do, it's money well spent!


Bought as a gift for my sister! She absolutely loved it.. hope her little one loves it too !