ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months


Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

 Browse the full Etta Loves x Keith Haring collaboration here



Babies are born with the receptor cells to detect colour, but they are still immature

Customer Reviews

Based on 12 reviews
Great gift

This was actually a gift for myself, a 20-week milestone gift. I am still waiting for my baby to arrive so can't tell you if he/she will enjoy it but I totally believe in the research behind it and cannot wait to let my little one play on the Keith Haring playmat!


Absolutely beautiful and my 4 month old loves it. As big Keith Haring fans, we couldn’t resist buying this for our daughter. It’s excellent quality and the perfect size for at home and taking out and about. I just wish we’d bought it sooner to get more use out of the black and white side too.

Anne Kennedy
Lovely Playmat

Bought as a gift for my new baby granddaughter who just loves her new playmat. Great quality and lovely design on both sides. Washes a treat too. I have also bought some muslins for my granddaughter and as gifts, they certainly keep the babies amused. Many thanks Etta Loves, I will definitely be back.

Anne Brunger
Newborn Favourite

My granddaughter, at 4 weeks, has been fascinated staring at this when draped beside her and is now starting to lie on the floor on it. Looking forward to when she is able to roll about on it.

Keith Haring Playmat

Love it! Beautifully made, good size and quality. Delivered quickly. Thank you!