ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months


Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

 Browse the full Etta Loves x Keith Haring collaboration here



Babies are born with the receptor cells to detect colour, but they are still immature

Customer Reviews

Based on 5 reviews
Davinder Selhi
Gorgeous playmat

Bought as a gift for my first grandchild & it’s loved by parents too ❤️

Danielle Wagstaff
Incredible products!

My newborn is loving the Etta Loves X Keith Haring playmat and so is his mama! The quality and gorgeous designs on each of the pieces are amazing - I just ordered more and will be gifting to friends with new babes!

Penny Robertson
Excellent products

We absolutely love our XL muslin cloths. Great designs, lovely fabric and amazing size. Using it as cover up, scarf and muslin. Play mat at is also excellent and keeps my little boy entertained nicely,

New mum
Nice play mat

Nice looking design and feels soft. Baby is three months old and mesmerized by the pattern. Delivery was quick and well packaged

So glad we found this product

Out of all the newborn purchases, this was hands down the best choice we made. Quality is fantastic, the design is unique and it actually has our little boy mesmerised for ages when laying it. Couldn't recommend enough!