Etta Loves x Liberty
ICONIC DESIGN, REIMAGINED
Where British heritage meets modern parenting, this is pattern with purpose.
From calm cuddles to playful discovery, Etta Loves x Liberty brings timeless artistry and pioneering science into the heart of family life.
At its core, this collection is about support - helping parents find calm and confidence, and little ones discover visual wonder - all wrapped in the beauty of Liberty’s iconic design.
beautiful science
Every Liberty print in this collection was chosen from their vast archive for movement, contrast and detail, then adapted to reflect what babies can actually see at two key stages: birth to 4 months, and 5 months onwards. Both designs were tested at the University of Sussex Baby Lab, where we recorded babies' eye movements to confirm the patterns were holding attention exactly as expected. Then we ran them through the baby blur filter, a scientific tool that simulates infant vision, to prove the scale, spacing and contrast was optimised for little eyes. This is not just beautiful design. It's design that has been chosen, adapted, tested and proven.
MOST LOVED LIBERTY
ETTA LOVES x LIBERTY
FOR THE ULTIMATE LIBERTY LOVERS
The Liberty Lovers Set is the ultimate collaboration bundle: a full journey of sensory essentials to support, soothe and stimulate babies from birth to their first birthday and beyond.
From soft muslins to cosy blankets, from on-the-go sensory strips to our tummy-time helping reversible playmat, every piece has been carefully designed using infant vision science, helping parents transform everyday moments into opportunities for connection and discovery.
Fairford Shadow: a whimsical floral in monochrome, designed to support little eyes from birth to around 4 months.
Wharfedale Meadow: a blooming wildflower design, full of colour and detail to engage vision from 5 months onwards.
Packaged in a printed Liberty gift bag, this is a showstopping gift – perfect for family, friends or even colleagues to club together and give something truly unforgettable.
WHAT’S INCLUDED:
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LIBERTY SENSORY MUSLIN 2-PACK
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LIBERTY SENSORY MUSLIN BLANKET
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LIBERTY SENSORY STRIP
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LIBERTY SENSORY PLAYMAT
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LIBERTY GIFT BAG
This is pattern with purpose: iconic Liberty design reimagined through the eyes of a baby, making family life more beautiful, calmer and filled with wonder.
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Discover the full Liberty collection here