meet the team

I'm Jen, founder of Etta Loves and mum to Etta (now 3) and her baby sister Uma. I started this business to give parents the gift of calm and give babies pure wonder through our sensory patterns. I want to make everyday moments better, calmer and sensory. I hope you love my brand.

Laura, mum to Sophie, has 17 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development to ensure that the patterns, colours and level of detail are just right.

Shruti, a dear friend I met through NCT, is a phenomenal designer. She’s the super stylish one in the group, whose son Kiran has looked effortlessly cool since day dot. Once we agree on the theme, look and feel, Shruti uses Laura’s expert input to create our stunning designs.