Shop by Moment

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SHOP BY MOMENT

Every day with a baby comes with different needs. Find support for the moments that matter most, or give a gift they'll reach for every day.

BESTSELLER ESSENTIAL BUNDLE - Etta Loves

ON THE GO

Visual support to make journeys and getting out of the house easier

FEEDING

Support and visual focus for calmer, more connected feeds

'NO TEARS' TUMMY TIME BUNDLE - from birth - Etta Loves

TUMMY TIME

Things they want to look at, helping them stay longer on their tummy

SHOP TUMMY TIME

PLAYING

Smart toys that support vision, movement and growing curiosity

ANIMAL PRINT SENSORY STRIP - reversible newborn to 4 months and 5+ months - Etta Loves

NAPPY CHANGES

Something to hold their attention during wriggly changes and more

ANIMAL BATH TOYS 3 - PACK - Suitable from birth - Etta Loves

BATH TIME

Playful things to keep little hands busy and bath time giggly

SHOP BY PATTERN

Plants - Etta Loves

PLANT PRINT

ETTA LOVES x LIBERTY - Etta Loves

X LIBERTY

Animals - Etta Loves

ANIMAL PRINT

ETTA LOVES X KEITH HARING - Etta Loves

KEITH HARING

Plants - Etta Loves

PLANT PRINT

ETTA LOVES x LIBERTY - Etta Loves

X LIBERTY

Animals - Etta Loves

ANIMAL PRINT

ETTA LOVES X KEITH HARING - Etta Loves

KEITH HARING