Patterns babies can actually see
SHOP BESTSELLERSProducts parents reach for every single day. Gifts they'll adore. Designed with science and love
THIS IS WHAT A BABY SEES
In the first year, vision changes at extraordinary speed. Babies instinctively seek patterns that are just right for their stage. Our products are designed with infant vision experts to provide exactly that.
IT ALL STARTED WITH A JUMPER
When Etta was 6 weeks old, mid-feed, she locked onto the stripes of my jumper and fed without fussing. I felt the overwhelm lift and in that moment everything changed.
I became obsessed with how babies actually see the world and what they love to look at. I found the most incredible infant vision experts and Etta Loves was born, putting the science of sight into every product, taking the guesswork out of sensory play every day.
I hope you love our range.
Jen, Founder & Etta's mum
FROM OUR CUSTOMERS
"This is now my go-to gift for all my friends who have new babies and the feedback is ALWAYS amazing."
- CHARLIE
"Since having the sensory strip he has learnt to love his pram and I am forever grateful!"
- SOPHIE
'She completely stopped wailing and just gazed at the muslin'
- CATE
"We never have any tears at tummy time — she's too busy looking at the shapes!"
- JEMIMA