Etta Loves - Sensory Black and White Playmat for 0-4 months
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PLANT PRINT PLAYMAT- reversible newborn to 4 months and 5+ months

9 reviews
£75.00

This product qualifies for FREE UK SHIPPING

Love it or hate it, we all know tummy time is important, and our Plant Print Sensory Playmat helps make it something your baby actually enjoys. Designed to turn early play from fuss to focus, it gives your little one the stimulation they need, and you the calm, confident moments you deserve.

Created using precise baby vision science to grow with your baby from birth to around a year, its reversible Fern (0–4 months) and Sycamore (5+ months) prints have been expertly drawn and scaled to support visual and cognitive development as your baby’s sight evolves.

Each design gently encourages your baby to lift, push and reach, strengthening their neck, back and shoulder muscles as they explore. Made from super soft organic cotton with a comfy padded fill, it’s as beautiful as it is practical - ready for tummy time, playtime and everything in between.

This is beautiful science, woven into everyday practicality.


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Why our patterns work

Designed alongside our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

One side is scaled and coloured for birth to around 4 months, then turn it over as your baby graduates to the 5+ month sensory pattern, with more challenging scales and high contrast colours.

Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.

Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.

Developed in collaboration with The University of Sussex Baby Lab.

Read more about the incredible science of infant vision here

How they help new parents

When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.

Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.

Better for the environment

Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.

We don't just talk about sustainability - we're certified on it, because babies deserve the very best.

Find out more about our company values here.

Dimensions & Material

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Care Instructions

Machine washable to make your life easier.

Wash at 30 degrees and reshape if needed whilst damp.

Shipping & Returns

SHIPPING

Mainland UK Delivery

Standard shipping (3-5 working days) - £4.50

Fast shipping (2-3 working days) - £5.95

Next Working Day Delivery (for orders placed before midday) - £7.50

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit us.ettaloves.com to shop our US website.

For International delivery find out more here

RETURNS

Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.

For full Shipping & Returns details see here