SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - suitable from birth

Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.

Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.

Developed in collaboration with The University of Sussex Baby Lab.

Read more about the incredible science of infant vision here

When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.

Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.

Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.

We don't just talk about sustainability - we're certified on it, because babies deserve the very best.

Find out more about our company values here.

Mainland UK Delivery

Standard shipping (3-5 working days) - £4.50

Fast shipping (2-3 working days) - £5.95

Next Working Day Delivery (for orders placed before midday) - £7.50

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit us.ettaloves.com to shop our US website.

For International delivery find out more here

RETURNS

Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.

For full Shipping & Returns details see here