From experts, specialists and parents
THE BLOG
Expert advice, honest reads, and a little bit of the science behind what makes babies tick.

WHY OUR PATTERNS ARE NOT RANDOM
Every pattern we make starts in the same place - with what your baby's developing eyes can actually see. Here's the story behind it.
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ETTA LOVES X LIBERTY : Meet The Designer
When Liberty's archive meets Etta Loves’ science, something magical happens. We spoke to Pere, Liberty designer, about the process of reimagining two prints from Liberty’s archive for the next gene...
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