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From experts, specialists and parents

THE BLOG

Expert advice, honest reads, and a little bit of the science behind what makes babies tick.

WHAT CAN BABIES ACTUALLY SEE? - Etta Loves

WHAT CAN BABIES ACTUALLY SEE?

WHAT CAN BABIES ACTUALLY SEE? - Etta Loves
baby vision

WHAT CAN BABIES ACTUALLY SEE?

Our expert guide to what babies see, and how you can gently support their developing vision from day one.

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ETTA LOVES X CAMILLE WALALA - Etta Loves
Art Meets Science

ETTA LOVES X CAMILLE WALALA

Unveiling our latest artist collaboration, merging art and science for the tiniest of eyes

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OUR SURPRISING LATEST RESEARCH FINDINGS - Etta Loves
baby

OUR SURPRISING LATEST RESEARCH FINDINGS

Read about our latest research and how it has advanced what we know about baby colour preference

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Why we design 2 age ranges for your baby's changing vision - Etta Loves
5 months

Why we design 2 age ranges for your baby's changing vision

A quick explanation of why we design a newborn-4 months and 5+ month range of sensory products.

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Laura, our Orthoptist, sees our muslins work their magic - Etta Loves
science

Laura, our Orthoptist, sees our muslins work their magic

Designing them is one thing, but seeing them in action with your new baby is quite another.

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