Find out how we started and how we came to invent the sensory muslin, back in 2016 inspired by a moment and a very special set of eyes.
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Discover the benefits of bath time for your baby plus some hints and tips to make it more enjoyable.
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We help you choose which size magical muslin you'll find the most useful.
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With the help of our lovely community, we help you work out exactly what you need for your hospital bag.
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Clever hacks to maximise the Etta Loves magic
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Find out why our brand new sensory animation is rather special.
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Read about our latest research and how it has advanced what we know about baby colour preference
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Why pregnant women are essentially extreme athletes..
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What to expect with a routine elective c-section - pre, during and post op.
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In this blog post, our friends at The Positive Birth Company explain how hypnobirthing can be beneficial for all births
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