THE BLOG

Becoming a NICU parent

Becoming a NICU parent

One families experience of becoming NICU parents and some very helpful ideas for if you or someone you know have a baby in a NICU.
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My elective c-section story - Etta Loves

My elective c-section

What to expect with a routine elective c-section - pre, during and post op.
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Talking to children about death

Talking to children about death

Practical and emotional advice about difficult conversations with children about the death of a loved one
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Keith Haring Baby Range

The radiant joy of Keith Haring - our latest collaboration

We delve deeper into the universal appeal of the artist and activist Keith Haring, our latest collaboration.
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Benefits of baby sign language

Baby signing - the benefits for you and your baby

Discover more about baby signing and the benefits for you and your baby
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what age should I start reading to my baby?

Why reading to your baby is so beneficial

Why reading to your baby is hugely important in their journey of speech, language and communication development, and why we wrote a book!
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What To Expect In The First 24 Hours With Your New Baby - Etta Loves

What To Expect In The First 24 Hours With Your New Baby

Paediatrician Dr Sarah Blackstock talks us through what happens in the first 24 hours with your baby to help us all feel more prepared.
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Why we're changing to organic cotton muslins from bamboo - Etta Loves

Why we're changing to organic cotton muslins from bamboo

As a brand we strive to be as sustainable as we possibly can so it's time for us to say goodbye to bamboo and hello to organic cotton.
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how to prevent flat head syndrome

Flat head syndrome - what it is and how to prevent it

I spoke to leading plastic surgeon Matt Pyrell about why flat head syndrome occurs, how to prevent it happening or how to help your baby's head to return to normal.
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baby eye development stages

Why we design 2 age ranges for your baby's changing vision

A quick explanation of why we design a newborn-4 months and 5+ month range of sensory products.
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CMPA - One mum's experience of a dairy allergy - Etta Loves

CMPA - One mum's experience of a dairy allergy

Our lovely Katie from customer service talks candidly about her experience of having two babies with CMPA (cow's milk protein allergy).
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Is baby brain real - Etta Loves

Baby brain is real

It's inevitable that pregnant women and new mums will experience moments of baby brain, but why and how long does it last?
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