THE POWER OF POSITIVE THINKING

Find out about the power of positive affirmations, and how they can completely change how you feel and act.

HOW TO PLAY WITH YOUR BABY

Babies are born with an innate curiosity and a desire to explore and learn about their surroundings. Here are some easy play ideas they'll love.

HOW WE CAME TO INVENT SENSORY MUSLINS

Find out how we started and how we came to invent the sensory muslin, back in 2016 inspired by a moment and a very special set of eyes.

EASY SENSORY PLAY IDEAS

Engage your little one in sensory play with these easy-to-follow activities from Etta Loves to support visual, social, cognitive and motor skills development.

BABY BATH TIME BENEFITS AND TIPS

Discover the benefits of bath time for your baby plus some hints and tips to make it more enjoyable.

WHICH SIZE MUSLIN DO YOU NEED?

We help you choose which size magical muslin you'll find the most useful.

WHAT DO YOU REALLY NEED IN YOUR HOSPITAL BAG?

With the help of our lovely community, we help you work out exactly what you need for your hospital bag.

HACKS TO GET THE MOST OUT OF OUR CLEVER PRODUCTS

Clever hacks to maximise the Etta Loves magic

THE SCIENCE BEHIND OUR SENSORY ANIMATION

Find out why our brand new sensory animation is rather special.

OUR SURPRISING LATEST RESEARCH FINDINGS

Read about our latest research and how it has advanced what we know about baby colour preference