Etta Loves x Liberty - Reversible Sensory Playmat (suitable from birth)
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SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - designed for use from birth
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ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES X LIBERTY: THE LIBERTY LOVERS SET - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES X LIBERTY: THE LIBERTY LOVERS SET - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves
ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth) - Etta Loves

ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth)

1 review
£90.00

This reversible, padded playmat brings together iconic Liberty patterns and the science of infant vision, to expertly support visual and cognitive development through the critical first year of life. 

Transform tummy time into engaged, developmental play with stunning patterns that grow with your baby

Each side features a Liberty pattern reimagined through the eyes of a baby - thoughtfully scaled to stimulate visual focus and encourage early physical development.

Fairford Shadow features whimsical florals and dancing berries, designed to focus and delight little eyes – from birth to around 4 months old

Wharfedale Meadow is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail - designed for 5 months onwards

Unlike any other playmat, the purposeful patterns actively encourage babies to push up, reach and move - motivating tummy time by making them want to see more. Lightly padded for comfort and designed for real life, it rolls easily with a matching band for storage or on-the-go use. Beautifully packaged, it also makes a standout gift for a new parent or baby shower.

A pattern with purpose - created to spark sensory engagement and support key developmental milestones, right from day one.

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Why our patterns work

Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.

Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.

Developed in collaboration with The University of Sussex Baby Lab.

Read more about the incredible science of infant vision here

How they help new parents

When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.

Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.

Better for the environment

Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.

We don't just talk about sustainability - we're certified on it, because babies deserve the very best.

Find out more about our company values here.

Dimensions & Material

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Recycled polyester padding

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Care Instructions

Machine washable to make your life easier.

Wash at 30 degrees and reshape if needed whilst damp.

Shipping & Returns

SHIPPING

Mainland UK Delivery

Standard shipping (3-5 working days) - £4.50

Fast shipping (2-3 working days) - £5.95

Next Working Day Delivery (for orders placed before midday) - £7.50

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit us.ettaloves.com to shop our US website.

For International delivery find out more here

RETURNS

Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.

For full Shipping & Returns details see here

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