Etta Loves x Liberty - Reversible Sensory Playmat (suitable from birth)
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ETTA LOVES x LIBERTY – Reversible Sensory Playmat (suitable from birth)

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£90.00

This reversible, padded playmat brings together iconic Liberty patterns and the science of infant vision, to expertly support visual and cognitive development through the critical first year of life. 

Transform tummy time into engaged, developmental play with stunning patterns that grow with your baby

Each side features a Liberty pattern reimagined through the eyes of a baby - thoughtfully scaled to stimulate visual focus and encourage early physical development.

Fairford Shadow features whimsical florals and dancing berries, designed to focus and delight little eyes – from birth to around 4 months old

Wharfedale Meadow is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail - designed for 5 months onwards

Unlike any other playmat, the purposeful patterns actively encourage babies to push up, reach and move - motivating tummy time by making them want to see more. Lightly padded for comfort and designed for real life, it rolls easily with a matching band for storage or on-the-go use. Beautifully packaged, it also makes a standout gift for a new parent or baby shower.

A pattern with purpose - created to spark sensory engagement and support key developmental milestones, right from day one.

Designed with science

Our products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. We do this by working with our consultant Orthoptist and our scientific research partners at The Sussex Baby Lab.

This care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.

Read more about the incredible science of infant vision here

Better for the environment

Here at Etta Loves we're striving to make our products as sustainable as possible. It's why we use GOTS certified organic cotton, natural rubber, recycled polyester material and recycable packaging.

Find out more about our company values here.

We make your days easier

Being a new parent is hard, but we are here to provide some help across your day.

Etta Loves products are designed to perfectly support your baby and give you a well-deserved moment of calm and enough time to finish a hot drink, take a long shower, eat lunch with both hands or simply take in the wonder of your new baby.

Dimensions & Material

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Recycled polyester padding

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Care Instructions

Machine washable to make your life easier.

Wash at 30 degrees and reshape if needed whilst damp.

Shipping & Returns

SHIPPING

Mainland UK Delivery

Standard shipping (3-5 working days) - £3.95

Fast shipping (2-3 working days) - £5.50

Next Working Day Delivery (for orders placed before midday) - £6.95

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit us.ettaloves.com to shop our US website.

European customers

If your are in Europe please visit
eu.ettaloves.com to shop our EU website.

For International delivery find out more here

RETURNS

Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on hello@ettaloves.com within 14 days of receiving your order.

For full Shipping & Returns details see here