ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months
DESIGNED BY VISION EXPERTS
CAPTIVATES FOR MONTHS
97% FIVE STAR RATED
This is pattern with purpose, where timeless Liberty artistry meets the science of infant vision. Two much-loved prints from Liberty’s archive have been reimagined through the eyes of a baby, carefully scaled and adapted to match exactly what little eyes can see at two key stages, giving you one beautiful playmat that supports your baby’s vision through their whole first year.
Fairford Shadow, a whimsical monochrome floral of delicate botanicals and leaves, supports little eyes from birth to around 4 months, and when your baby is ready for more, simply flip it over to Wharfedale Meadow, a blooming wildflower design full of colour and detail for 5 months onwards. Both designs were tested and validated with our research partners at the University of Sussex Baby Lab.
Unlike any other playmat, it gives your baby a real reason to lift their head, reach and move during tummy time, because there’s always more to see. Lightly padded for comfort, it rolls up easily with its matching band, ready to tuck away at home or take with you.
- Birth to 12 months, reversible for two developmental stages
- Lightly padded, rolls with matching storage band
- Machine washable
- 1m diameter
- Designed with infant vision experts
- See the full Liberty collection here →
Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.
Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.
Developed in collaboration with The University of Sussex Baby Lab.
Read more about the incredible science of infant vision here
When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.
Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.
Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.
We don't just talk about sustainability - we're certified on it, because babies deserve the very best.
Find out more about our company values here.
Mainland UK Delivery
Standard shipping (3-5 working days) - £4.50
Fast shipping (2-3 working days) - £5.95
Next Working Day Delivery (for orders placed before midday) - £7.50
Free standard UK delivery when you spend over £50.
American customers
If your are in the USA please visit us.ettaloves.com to shop our US website.
For International delivery find out more here
RETURNS
Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.
For full Shipping & Returns details see here
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