ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT
DESIGNED BY VISION EXPERTS
CAPTIVATES FOR MONTHS
97% FIVE STAR RATED
The Etta Loves x Liberty playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.
Liberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months. Providing something they can actually see for longer, calmer play.
1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time outside or outside. Also makes the perfect family picnic rug!
Lightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.
This is pattern with purpose. Liberty beauty and infant-vision science, working together.
Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.
Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.
Developed in collaboration with The University of Sussex Baby Lab.
Read more about the incredible science of infant vision here
When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.
Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.
Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.
We don't just talk about sustainability - we're certified on it, because babies deserve the very best.
Find out more about our company values here.
Mainland UK Delivery
Standard shipping (3-5 working days) - £4.50
Fast shipping (2-3 working days) - £5.95
Next Working Day Delivery (for orders placed before midday) - £7.50
Free standard UK delivery when you spend over £70.
American customers
If your are in the USA please visit us.ettaloves.com to shop our US website.
For International delivery find out more here
RETURNS
Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.
For full Shipping & Returns details see here
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