Etta Loves Reviews | Read our 98% 5* Reviews | Baby Sensory
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Based on 1855 reviews
Perfect present

I was given these as a gift and I’m so pleased with them. My one week old already gazes at them when she’s in her cot and I’m sure they will become more and more useful as she gets older. Highly recommend!


Beautiful pattern though actually at the early stage where we are then our little one has been lying in one of the three pack muslin squares more. These may be useful later on though and really look beautiful. I am not sure whether any of the money from these is donated - is says clearly that some from the muslin in the same pattern is - which would be a shame if it wasn't.

Hello and thank you so much for your support and review. We donate money to Bliss from the sales of our XL heart muslins but for the bonding squares we donate 50 packs to a different NICU (as nominated by our customers) every month. Do let us know if you’d like to nominate a unit. Thanks again x

Perfect gift

Gave these as a gift, they have been used for a premature baby to lie on in NICU, they look beautiful and have lifted everyone's spirits!

Muslins and bath toys

These were a gift for a new baby in Spain- the parents were delighted !

Brilliant service

Great communication, lovely product thank you

Great quality and an ideal gift

I have brought a few sets of muslins from Etta Loves as baby-shower gifts for friends and they all love them! One of my friends said that they are the only thing that keeps the attention of their little one so they plan their washing around always having one available! Always a lovely product and the gift wrap was beautiful too.

Great sensory mat from the early days

My little one loves it, we started with the muslins first and they fascinated him from week 1. The playmat is super for belly time and back time, he loves the contrasts and it's really good quality! Looking forward to trying out the other side in a few months time.

Very cool baby playmat

We love the colourful patterns on the playmat. Made in good quality too, easy to clean


I bought one of the sensory pack and bath toys bundle which had been recommended to me by a friend. The communication from the business was absolutely impeccable along with the speed of service and postage. The gift set itself was beautifully wrapped and the items inside were of extremely high quality and the perfect gift for a new born. Would highly recommend Etta Loves!

Handy Pegs

Not used yet but look good quality


Not used yet but look and feel great

Sky Print Muslin Squares

Good quality and size. I bought them for my daughter but the babe isn’t due until early December so looking forward to seeing how well he will respond to them.

So good!!

I must admit I was skeptical at how interested my newborn would actually be in these, but I loved the patterns so bought them. But oh my goodness, she loves them!

We use them for active play during tummy time, as something to occupy her while I get dressed or as a distraction in the car or on a walk.

One thing I would say - don’t use it if you’re trying to get your baby to sleep - they’ll just be too interested!!

Animal print sensory strip

Love this item, transport between Snuz pod and pushchair, my daughter loves it!

Sensory Squares

My baby loves the patterns and is transfixed with these squares! Love that on the reverse there is another pattern for the future. You can use the Velcro fastening to adjust for different prams/car seats which is great too! Thanks Etta Loves!

Gorgeous gift

I buy every baby that comes into my life these muslins, I’ve worked with very young children for nearly 40 years and also as a mum and grandma can’t stress how beneficial sensory exploration is for children from the word go! Plus , if your baby is absorbed focusing on the patterns you can get stuff done, a rest , whatever, it’s a win win !

Handy Pegs
Anisha Patel
Really handy

These are great for hanging muslins from our baby’s play gym so they’re directly in her line of sight.

Great when on the move.

We take these whenever we’re out and about. Keeps our daughter calm in her car seat.

Amazing purchase !

Love them for my preemie baby, everyone in the nicu unit loved them too xxx

Granddaughter in love

My 4 week old granddaughter is mesmerized by the patterns of the muslin squares. She can stare for 45 minutes with kicking and excited noises

New baby gift

Great product for newborn, good quality too!


Purchased the playmat for my twin grandsons they spend alot of time lying on the mat and looking keeps them quiet they love it.


These are just fantastic. Having just had a grandson in ICU for three months BLISS has been an important charity to us, but these muslins are just GREAT. I have also given them to other babies and I always get a quick message back with a photo....they work, they really are engaging, simple and easy to send and give. Thank you

Love Etta

Love these Etta muslins so much. They are soft and the designs are captivating. I keep going back for more. I’ve also purchased the sensory squares. Hang beautifully on side of the cot or baby seat. Purchased for my soon to be born grandson. My daughter loves them. So many things I want to buy. The blankets and the playmates appeal. I’m sure they will be my next purchase. Highly recommend delivery and communication is excellent. Can’t praise this company too much, wonderful.