Etta Loves Reviews | Read our 98% 5* Reviews | Baby Sensory
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Based on 1597 reviews
Animal Playmat

A great playmat for 0 to 4 months and 5 months +! Soft cotton and bold colours idea for little eyes!

Beautiful gift

The gift was well received and baby is enjoying her new sensory set. The items are really good quality!
Giving only 4 stars as the gift was sent to a EU country and, with the new custom rules, it was retained in the receiving country Post until my friends showed proof of all items in the parcel. It spoiled the surprise a bit, it would be good maybe to be able to itemise the gift items when the parcel is sent abroad.

Perfect Present

Animal Print Muslin Pack was much appreciated as a present not only for the sensory effect but also how useful they are. Good quality and size very useful.

A perfect gift

This was a gift so I asked the mum what she thought and she said: “Stylish, easy to wash, don’t come out of the wash crinkly like some other muslins do, and baby absolutely loves them - it’s like she’s hypnotised.” Five stars!

Perfect for car and playmat

I love these new squares, easy to hang onto whatever suits, in the car, onto car seat or Playmat / gym.

Beautiful sensory strip

I’m very pleased with my purchase! And baby seems to like it too :)

It was just what my daughter-in-law wanted, so thanks

Beautiful muslins

Arrived on due date. The beautiful bundle was delivered easily!
These super soft muslins will be just the job!

Perfect Gifts

I loved Etta Loves for my baby and now I love gifting it to other little ones. The sensory strip is the perfect gift as it’s so versatile, supporting tummy time or providing stimulation in the pram or Moses basket. I love that it’s reversible so you can use it at different stages in your baby’s development, making it a sustainable gift. It’s such great quality that you’ll be able to hand in down too!


Stunning yet practical

Fern comforter

Nice pattern but material is a bit rough for a comforter. Also the tag is hard to cut off neatly without causing the material to unravel or leaving a lot of tag behind. It would be better to have the Etta loves logo printed on the corner.

Highly recommend

Bought for 2mth old. She loves looking at them especially when in her car seat, helped make a 2 hr car journey much more bearable. Easy to order and quick delivery

Beautiful & Quality

Great quality muslins - I love the sensory side of things & hope my nephew will love them too!

Such a lovely book!

I loved that it wasn’t specific to a mum/dad/grandparent etc - a beautiful viewpoint from a baby to their caregiver. The graphics were lovely and fitted well with the Etta Loves colour palate.

Great gift

Beautifully packaged and felt like a lovely gift to give. Will buy again.

Beautifully made for little people

My son was mesmerised the first time we popped these little squares on his play gym, he spent 15 minutes smiling and cooing at them. They have kept him calm and happy in his car seat too. Best baby purchase so far.

Love it

Love this product, works amazingly!

Love these!

We were gifted these when our son was born a year ago and we love them! They were the first thing his gaze really followed and stayed super soft as we washed them. This is the third time I’ve since bought them as a gift for a new baby! Highly recommend!

Zebra pacifier

Great item bought for a friend’s baby shower, I had bought one for my grandson when he was born and he has it whenever he goes in the car , it’s currently in Tunisia on his first trip meeting his dads family .

This is brilliant, our two grandsons and a friend’s baby now have one and they are captivated by by the pattern

Beautiful muslins.

Saving them till our newborn grandson is 5 months.

Great service

Lovely products.

Beautiful Muslins

These muslins are stunning and stylish. I love the psychology story behind the designs. Great to gift. I had these for our first child, and decided to treat myself as a present for the arrival of our second.


Outstanding quality, our baby loves the playmat.

Such a clever idea!

I love these little sensory squares so much! They have become our favourite Ettaloves items!
Very well thought out idea, the additional crinkley material, little bells and the mirror make it a very versatile sensory experience for baby. It fits well in tiny hands and keeps their attention for a long time. Could be used in many different ways, it will definitely serve us well for a long time!
The only thing that i wish was different is the huge dangly tags on them, but I understand why they are necessary.
Thank you for another great product 🤩