Based on 1514 reviews
Visually stimulating great quality sensory strips

My daughter is delighted with these strips which help keep her baby engaged and content when he is in his buggy


These blankets are amazing. My three month old had had them for nearly two months now. They help calm her down when she’s seeming overwhelmed and block out the inevitable chaos her four older siblings can create ;) I often see her sigh and visibly relax when she has them. She likes have them right next to her face. Thanks for making a wonderful product that I was totally skeptical of but now recommend to everyone!

Keith Haring Baby muslin

This was a present for my daughters new born baby. My daughter is a fan of Keith Haring so to have this print was exciting for her and her baby is mesmerised by the colourful patterns.


Love this playmat. Bought it after seeing a friends. It’s lightweight but a good thickness and easily foldable with a band to help pack it away neatly in the changing bag. So useful when going to visit friends and family. Love the design as well and would recommend as a special gift or a baby related treat to yourself!

Starfish large muslin

I got it as a pressie for my pregnant daughter. She loves it, says it’s really great quality and soft and loves the starfish and packaged was special. So I’m happy. I love also good presentation and the quality communication.


I was really shocked at the size & fabric quality of this product, based on the price point.

My baby loves this!

My 2 month old loves gazing at these bold, nature inspired patterns. And she looked adorable with her starfish muslin at the beach, and her tree ring and fern blankies in the mountains!

Beautiful products

Such lovely bits that my baby adores! She is totally mesmerised by the prints and it was money well spent!


We love our XLarge muslins. Our little one loves to stare at it during walks and during tummy time. So helpful to help prop them up for tummy time and as a blanket

lovely item

lovely item

Handy Pegs
Rosie Gayton
Super useful

I keep these to hand in the lower compartment of the pram ready to wip out when needed on the road

On Cue

I absolutely love the graphic baby print of Keith Haring on these muslins - they’re very on cue style wise whilst being super practical and stimulating for the baby too!

Happy Grandson, happy Mum!!

Our grandson gives his Mum up to 20 minutes while his watching and interacting with animal print muslin. He’s now 8 weeks old and it’s lovely to see happy boy.

Lovely muslin cloths

Lovely quality and design. Baby loves them too!

Lovely muslin

Gorgeous soft muslin that we use as a sensory toy, blanket and play mat

A visual delight

My grandson arrived two weeks a go and the sensory strip made it's debut in the hospital and has been used ever since. He loves it I have been told by his parents and the strip appears frequently in his photos. Proud Granny.

XL Muslin

Quick delivery, lovely quality and great size!

Sensory Strip

Purchased this item to go inside the pram now that our little one spends more time awake in there. She absolutely loves looking at all the patterns, keeps her calm and entertained and sometimes she has dropped off just looking at it - winner! We have also used it flat on the floor for tummy time and also hung it from her baby gym - fabulous multi use! Even better that it’s double sided so will get use from it for many months to come.

Worth every penny!

My little girl loved this Muslin straight out the box! She was completely mesmerized. Not only is it great for the usual milky spit ups, but it’s great for eye sensory activities, light weight blanket on warmer evenings. We prop it up so my baby girl has shade cover in the garden and place on the floor for tummy time. My daughter HATES tummy time but since using Etta Loves products, she has made a big improvement and seems to enjoy the different patterns for longer periods of time keeping her calm and relaxed.

Dandelion muslin

The size is truly XL and it feels of good quality. The pattern is pretty

Lovely muslin

Good size, pretty pattern and soft feel. Seems to wash well

Lovey quality gift

I purchased the plant print playmat as a gift for a friend who's little one is due very soon. I was impressed by the look and feel of the product as well as the lovely simply packaging. I also have another friend with the playmat and says her baby loves the softness and is captivated by the design. Again quite simple but very effective. I am now pregnant myself and know that this will be on my purchase list too :)


They are lovely and I can't wait to use them!


Absolutely PERFECT we were after something different for our neighbours baby (due soon) and these were just what we were looking for !


Our 2 week old granddaughter is loving these so soft muslin cloths, she lies in her cradle staring at the designs.
Beautifully packaged and our daughter in law appreciated the postcard which came with them. Very thoughtful as new mums do worry that they are not doing things right. Thank you.