Based on 1195 reviews
Fantastic for nursing, tummy time…

Fantastic quality and perfect size for all your newborn needs. We have several of these and they are so handy!

Excellent present for babies

We were bought this sensory strip by friends and weren't quite sure what to do with it, until we saw a friend's baby transfixed by some black and white cards. Since then this has been an endless source of fascination for our little girl and when my friend gave birth to her third child, this was an excellent present, since she already had the usual presents from her previous two babies!


The perfect item for our little boy to engage him and keep him occupied. It’s great for use in the pram or on the floor for a bit of tummy time. So far we’ve only used the black and white side (son is 8 weeks) but he seems to love it so far.

beautiful product and excellent customer service

I bought this for my five month old grand boy, he loved the black and white muslins and he is now mesmerised by the Blue Leopard Comforter, studying the detail and colours. It is also great for peekaboo and to create cooling draughts in this heat. Your website is so helpful and you were wonderful when I emailed for help. We love Etta loves.

The most wonderful gift and excellent customer service

I bought the muslin for my 5 month old grand boy. He loved the black and white muslins from birth and his face lit up with the new colours. He spends ages mesmerised by the colours and detail. He also loves it in peekaboo and as a cool draughter in this hot weather. Thank you for the science and the beauty

Fantastic gift

These are already in use on the cot side and even at a week old have caught the attention. Useful in so many different ways.

Star Fish large muslin and 3 pack plant print muslins.

I am about to be a Nanna and am learning baby things all over again. I cannot state how pleased my daughter was when I showed her what I had bought. The quality is superb and the muslins came in lovely boxes and were delivered so quickly. I cannot wait to see my grand baby enthralled with them. Highly recommend. Thank you Etta. loves. I will be back for more soon!

Love love love

Having previously ordered the sensory strip and realising what a hit it was with our little boy I ordered the three pack of Muslins. He absolutely loves them, is completely mesmerised and talks to them more than he does us! Great for having out and about in the car and buggy to keep him happy and occupied.

Beautiful products and excellent customer service x

Beautiful products and excellent customer service x


We were gifted two of these lovely Muslims when our twins graduated from NICU. They are bold and eye catching, wonderfully soft and the girls adore them. We always get compliments from people whenever the girls are using them (as blankets). We have since bought more and the book. They are well worth the money.

Absolutely brilliant

These are but far the softest muslins and the patterns are gorgeous. My little one loves them, he snuggles his at nap time. I highly recommend this product for any parent and they would make a beautiful gift. 5 very shiny gold stars.


Excellent products, delivery and presentation. These gifts were for my granddaughter, and they are perfect.

Lovely gift

Having had these for my own baby, they make a lovely gift to give to a friend. My baby spent many hours mesmerised by the prints.

Total love

These Muslins are so soft and the patterns are engaging for babies and carers alike. It’s great to know the baby is benefitting from the wonderful designs too

The softest muslins.

Sent as a gift for a friend’s new baby having received one myself when mine was little and loved it!

Handy Pegs
Gilly Nixon
Handy pegs

They are definitely handy!

Peanuts is a winner

Lovely colours. Pattern is a great distraction - especially when in the hated car seat!

Beautiful Quality

We bought the Etta Loves Keith Haring Muslin blanket after our daughter ‘Etta’ was born last month. It is beautiful quality, so soft and perfect for warm or cool weather. We love the Keith Haring design and it certainly holds Etta’s attention. We have recommended Etta Loves to friends and bought gorgeous gifts for their babies.

The little ones love them - lovely quality- would highly recommend

Perfect baby shower gift

Beautiful items thank you x

Fantastic product

Beautiful prints, soft, gorgeous!

Keith Haring Playmat

Love it! Beautifully made, good size and quality. Delivered quickly. Thank you!

Lovely Muslins

Perfect two in one Muslin, our baby Etta loves these Muslins from Etta Loves. Not only does they keep her clean, they are great stimulus for her and keep her very engaged for a long time.

Great Gift

Had delivered direct to a friend and her new baby. She was thrilled and said best gift she'd received for her little one. Very happy and speedy delivery.

Ideal gifts!

I first heard about Etta loves from a lady in the pub at the next table. She over heard me saying how EVERYONE seems to be pregnant right now and recommended the extra large Muslins as gifts. She said that her baby just stares for hours at hers.
Loved the designs, beautiful themes and perfectly unisex. I went for the starfish for my boaty friend and the arty one for an old school friend. For once I feel organised! Just wish I’d found Etta Loves before my niece was born!