ETTA LOVES x WALALA PLAYMAT- reversible - birth to 12 months
DESIGNED BY VISION EXPERTS
CAPTIVATES FOR MONTHS
97% FIVE STAR RATED
Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its joyful Walala Studio artwork it's a real show stopper. Reversible 'Mono' (newborn-4 month print) and 'Shapes' (5+ months) in soft organic cotton with a comfy padded fill.
The two stunning patterns have been designed by artist Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development and take the guesswork out of sensory play.
The scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them.
View the whole collection here
Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.
Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.
Developed in collaboration with The University of Sussex Baby Lab.
Read more about the incredible science of infant vision here
When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.
Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.
Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.
We don't just talk about sustainability - we're certified on it, because babies deserve the very best.
Find out more about our company values here.
Mainland UK Delivery
Standard shipping (3-5 working days) - £4.50
Fast shipping (2-3 working days) - £5.95
Next Working Day Delivery (for orders placed before midday) - £7.50
Free standard UK delivery when you spend over £50.
American customers
If your are in the USA please visit us.ettaloves.com to shop our US website.
For International delivery find out more here
RETURNS
Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.
For full Shipping & Returns details see here
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