ETTA LOVES X LIBERTY: THE PLAY AND CUDDLE SET

Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.

Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.

Developed in collaboration with The University of Sussex Baby Lab.

Read more about the incredible science of infant vision here

When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.

Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.

Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.

We don't just talk about sustainability - we're certified on it, because babies deserve the very best.

Find out more about our company values here.

Muslin XL swaddle is 120x120cm. Made from: 100% GOTS Certified organic cotton.

Grasp ball is 13cm diameter. Made from organic cotton outer with recycled polyester fill including bell.

Sensory strip is 90cm x 15cm with tie tags for secure attachment. Made from: Outer – Organic cotton. Inner: Recycled polyester padding.

Blanket is 80x80cm, made from 100% GOTS certified organic cotton muslin.

Wash at 30 degrees and reshape muslin or blanket whilst damp if needed.

Do not machine wash the grasp ball, spot clean with a damp cloth or wet wipe.

SHIPPING

Mainland UK Delivery

Standard shipping (3-5 working days) - £4.50

Fast shipping (2-3 working days) - £5.95

Next Working Day Delivery (for orders placed before midday) - £7.50

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit us.ettaloves.com to shop our US website.

For International delivery find out more here

RETURNS

Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.

For full Shipping & Returns details see here