START HERE – Etta Loves
Left Continue shopping
Your Order

You have no items in your cart

DESIGNED FOR HOW BABIES SEE

In the first months of life, vision changes at extraordinary speed.

Babies instinctively seek patterns that are just right for their stage.

That’s exactly what we design – to make feeds calmer, tummy time longer and everyday moments run more smoothly.

Whether you're choosing for your own little one or finding a meaningful gift, start with the moment you’d like to make easier.

DESIGNED FOR WHAT YOUR BABY SEES

Babies learn best when visual experiences are engaging without being overwhelming. Our patterns are designed around how babies see as they grow, offering the right level of visual challenge to support focus, learning and calm.

Learn more about the science →
What can babies actually see? →