Etta Loves x Keith Haring - Sensory Playmat - Reversible Design
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ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

33 reviews
£75.00

This product qualifies for FREE UK SHIPPING

Transform tummy time into engaged, developmental play with patterns that grow with your baby

Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them.

Featured in VANITY FAIR 'Tot style for the nursery and beyond'

 


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Why our patterns work

Designed alongside our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year and make tummy time that bit easier all round.

One side is scaled and coloured for birth to around 4 months, then turn it over as your baby graduates to the 5+ month sensory pattern, with more challenging scales and high contrast colours.

Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.

Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.

Developed in collaboration with The University of Sussex Baby Lab.

Read more about the incredible science of infant vision here

How they help new parents

When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.

Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.

Better for the environment

Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.

We don't just talk about sustainability - we're certified on it, because babies deserve the very best.

Find out more about our company values here.

Dimensions & Material

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Recycled polyester padding

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Care Instructions

Machine washable to make your life easier.

Wash at 30 degrees and reshape if needed whilst damp.

Shipping & Returns

SHIPPING

Mainland UK Delivery

Standard shipping (3-5 working days) - £4.50

Fast shipping (2-3 working days) - £5.95

Next Working Day Delivery (for orders placed before midday) - £7.50

Free standard UK delivery when you spend over £70.

American customers

If your are in the USA please visit us.ettaloves.com to shop our US website.

European customers

If your are in Europe please visit
eu.ettaloves.com to shop our EU website.

For International delivery find out more here

RETURNS

Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on hello@ettaloves.com within 14 days of receiving your order.

For full Shipping & Returns details see here